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University of Florida George A. Smathers Libraries UF Business Library Off-Campus Access

Advertising Research/Strategy: Industry Research 1-2-3!

Key Company & Industry Databases

Industry Research Venn Diagram

IBISWorldStandard & Poor'sMarketLineFactivaABI/INFORMBusiness Source PremierOneSourceHoovershttp://businesslibrary.uflib.ufl.edu/go.php?c=4006349HTML Map

Business Librarian

April Hines's picture
April Hines
Library West Rm. 541