Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Advertising Research/Strategy: Consumer Research 1-2-3!

Key Consumer Research Databases

Consumer Research Venn Diagram v4


American FactfinderDemographicsNowSimplyMapNielsen SegmentationSRDS: Standard Rate and Data ServiceFactivaABI/INFORMBusiness Source PremierSimmons OneViewMarketResearch.com AcademicMintelPassportImage HTML map generator


Subject Guide

Profile Photo
April Hines
Library West Rm. 541
Social: Twitter Page