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Market Research Tutorial

Market Overview

BCC Research
Frost & Sullivan
Google News

What is a Market?

Think "Customers", "Consumers", "Buyers", "Sellers"

A market is a place where parties can gather to facilitate the exchange of goods and services. The parties involved are usually buyers and sellers. The market may be physical like a retail outlet, where people meet face-to-face, or virtual like an online market, where there is no direct physical contact between buyers and sellers. [Investopedia]

Research Consumers

Consumer Research Questions

  • Demographics
  • Buyer Behavior / Media Usage
  • Forecasts & Trends 

Research Companies

Company Research Questions

  • Who is the company? What do they do?
  • Is the company publicly-owened (stock trades) or privately-held?
  • How do I find company financials and stock market performance?
  • Where can I find stock reports, investment research, company news and articles?

Find News, Articles, and Reports

News Questions

  • Recent News / Trends / Updates
  • Outlook / Forecasts
  • New Products and Services
  • Technology & Innovation / E-Commerce
  • Major Companies / Market Share / Competitive Intelligence 
  • Economic Conditions / International Tade
  • ESG / Environment / Sustainability / Governance

Google Search