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Company Research Tutorial

Profile the Company


Standard & Poor'sS&P

Private Firms

Company Research Questions

  • Who is the company? What do they do?
  • Is the company publicly-owened (stock trades) or privately-held?
  • How do I find company financials and stock market performance?
  • Where can I find stock reports, investment research, company news and articles?

Find Financials & Stock Market Data


D&B HooversD&B Hoovers

FINRA MArket DataMarket Data

Financial Statements & Stock Market Performance

Public companies issue annual and quarterly report cards containing income statements, balance sheets and cash flow statements that reveal their financial soundness and profitability. The daily stock market reflects investors' collective opinion on publicly traded companies' current performance and future prospects.

Find News, Articles, and Reports

EBSCO Business Source PremierBSP


Industry News Questions

  • Current News / Trends / Updates
  • Industry Outlook / Forecasts
  • New Products and Services
  • Technology & Innovation / E-Commerce
  • Major Companies / Market Share / Competitive Intelligence 
  • Economic Conditions / International tTade
  • ESG / Environment / Sustainability / Governance

Research the Industry

Standard & Poor'sS&P

D&B HooversD&B Hoovers

What is an Industry?

Think "Companies", "Businesses", "Competitors".

An industry is a group of enterprises primarily engaged in the same kind of economic activity regardless of their types of ownership. (IBISWorld) Industry Profiles give you the "Big Picure."

Industry Research Questions

  • About: Industry definition |NAICS code
  • At-A-Glance: Key Statistics | SWOT
  • Industry Performance | Current...
  • Industry Outlook | Forecast
  • Products & Markets
  • Competitive Landscape
  • Major Companies
  • Operating Conditions
  • Key Statistics

Search Google

Google ScholarScholar

GoogleGoogle Help
Search Tips

Who is Google?

Google is your best friend; your worst enemy; and  an indispensable search tool for finding information.

How to Search Google

 The CRAPP Test*

Anyone can say anything on the internet. How do you distinguish trustworthy information from the unreliable. Put it to the test! Librarian Sara Blakeslee devised the memorable acroynm as a mnemonic for evaluating information resources.

The CRAAP Test

  • Currency - Timeliness - Up-to-Date 
  • Relevance - Important for your needs
  • Authority - Credibility; Source
  • Accuracy - Reliability, Truthful; Correct
  • Purpose - Inform, teach, sell, persuade, entertain?

  "Fake" Market Research

When you search for virtually any product or services using the words "market research", your results list will be filled with a dozen(s) reports that seem to deliver preciselly what you want. Many of these reports are produced by "research mills".

Fake Research

  • Is there an author? Credentials? Bio?
  • Fake firms claim to cover almost every industry
  • Real firms specialize.
  • Who is the firm? How long has it been in business?
  • Does the firm disclose its methodology?

* Blakeslee, Sarah (2004) "The CRAAP Test,LOEX Quarterly: Vol. 31 : No. 3 , Article 4.