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Market Research Tutorial

MR Databases

Statista
IBISWorld
Mintel
MarketResearch.com
BCC Research
Frost & Sullivan
eMarketer
WARC
Factiva

What is a Market?

Think "Customers", "Consumers", "Buyers", "Sellers"

Market Research Graphic

Research Consumers

StatistaStatista
SimplyAnalyticsSimplyAnal
MRI SimmonsMRI/Simmons
DemographicsNowDemographics

Consumer Research Questions

  • Demographics
  • Buyer Behavior / Media Usage
  • Forecasts & Trends 

Research Companies

D&B HooversD&B Hoovers
• Quick Start
Global Data Explorer  Global Data
• Quick Start
MarketLineS&P
• Quick Start
PrivCoPrivCo
• Quick Start
 

Company Research Questions

  • Who is the company? What do they do? Compitors?
  • Is the company publicly-owened (stock trades) or privately-held?
  • How do I find company financials and stock market performance?
  • Where can I find stock reports, investment research, company news and articles?

Find News, Articles, and Reports

FactivaFactiva
ProQuest ABI/InformABI/Inform
Business Source PremierBusiness
Google NewsGoogle News

News Questions

  • Recent News / Trends / Updates
  • Outlook / Forecasts
  • New Products and Services
  • Technology & Innovation / E-Commerce
  • Major Companies / Market Share / Competitive Intelligence 
  • Economic Conditions / International Tade
  • ESG / Environment / Sustainability / Governance