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Advertising Research/Strategy: Home

Business Databases For Advertising Research

AdForum

Census

EBSCO

WARC

Factiva

Hoovers

IBISWorld

LexisNexis

MarketLine

Global Road

Mintel

OneSource

Passport

PrivCo

ProQuest

SimplyMap

SRDS

Statista

A-Z+

Key Advertising Research Databases

ABI/INFORM
Business news, articles & reports
Access World News
Full-text U.S. Newspapers
Ad$pender
Spending by company, brand, media

Ad$pender Manual (Quick Tutorial)

Stanford's Jackson Library Guide
AdForum
Ad agencies & creative library
Census Bureau
Census Bureau's master database
Business Source Premier
Business news, articles and reports
D&BHoovers
Company & industry reports
DemographicsNow
Demograhic, consumer & market data
Factiva
Worldwide business news + WSJ
Hoovers
Company & industry research
IBISWorld
US, China and Global industries
MarketLine
Countries, companies, industries
MarketResearch.com
Market research reports
Mintel
US + UK market research
Nexis Uni
News on companies, industries & markets
Passport
Global companies & markets
ProQuest National Newspapers
LA Times, NYT, WSJ + WaPo
Simmons Insights
Consumer research & demographics
SimplyAnalytics
Interactive consumer maps & reports
SRDS: Standard Rate and Data Service
Ad rates + Nielsen Segmentation
Statista
Data on companies, industries, markets

US Major Dailies

Company Research Venn Diagram

Journalism and Mass Communications Librarian

Contact:

Library West Rm. 541
352-273-2728