Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing Books : A Core Collection: Home

A core collection of books on marketing including contemporary, historical and international aspects

"Although it takes only a semester to learn marketing, it takes a lifetime to master it."
Philip Kotler

Marketing Books: C - F

Marketing Books: G - H

Marketing Books: I - M

Marketing Books: N - S

Marketing Books: T - W

Business Librarian

Profile Photo
Peter Z McKay
Schedule button Image
513 Library West
Email: pzmckay@ufl.edu

Marketing Books: G - H