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University of Florida George A. Smathers Libraries UF Business Library Off-Campus Access

Marketing Books : A Core Collection: Home

A core collection of books on marketing including contemporary, historical and international aspects

Marketing Books: A - B

"Although it takes only a semester to learn marketing, it takes a lifetime to master it."
Philip Kotler

A | B | C | D | E | F | G | H | I | K | L | M | N | P | R | S | T | W | Y

Marketing Books: C - F

Marketing Books: G - H

Marketing Books: I - M

Marketing Books: N - S

Marketing Books: T - W

Business Librarian

Peter Z McKay's picture
Peter Z McKay
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513 Library West
Email: pzmckay@ufl.edu

Marketing Books: G - H