MAR 5805: Odile's Marketing Management Guide: Countries

Includes analysis of global automotive, consumer goods, energy, financial services, healthcare, and telecommunications industries. Data tool can be used to compare economic data across or within countries or to report on prices of commodities in major cities throughout the world.

62 million jobs; 200 countries and regions; filings, deals and news; 2M product launches; influencers; social media analytics; polls, survey data: global ads database; data and insights reports. Analytical tools.

communications, demographics, money and banking, points of interest, security, society and culture, tips for businesswomen, transportation, and travel essentials.

The Global Consumer Survey allows analyses of consumer behavior and media usage in the on- and offline world based on the data of 700,000 consumers from 55 countries, who were surveyed about 50 topics and 6,500 brands.