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VIC 6316 : Brand Management
Consumer Research 1-2-3!
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VIC 6316 : Brand Management: Consumer Research 1-2-3!
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Company Research 1-2-3!
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Company Research
Industry Research 1-2-3!
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Industry Research Tutorial
Consumer Research 1-2-3!
Key Consumer Research Databases
ABI/INFORM
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News, Articles & Reports
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country-and industry-focused reports, and major news sources like the Wall Street Journal. Its international coverage gives researchers a complete picture of companies and business trends around the world.
Census Data
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Census Bureau's master database
Business Source Premier
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News, articles and reports
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Additional full text includes market research reports, industry reports, country reports, company profiles and SWOT analyses.
DemographicsNow
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Demographic, consumer & market data
Factiva
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Worldwide business news + WSJ
MarketResearch.com
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Market & consumer research reports
Mintel
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US market research
Passport
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Global markets
MRI Simmons
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Consumer research & demographics
SimplyAnalytics
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Interactive consumer maps & reports
SRDS: Standard Rate and Data Service
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Ad rates + Nielsen Segmentation
Statista
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Companies, industries, markets
Consumer Research Venn Diagram v4
Subject Guide
April Hines
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