MAR 5805: Odile's Marketing Management Guide: Consumers

The Global Consumer Survey allows analyses of consumer behavior and media usage in the on- and offline world based on the data of 700,000 consumers from 55 countries, who were surveyed about 50 topics and 6,500 brands.

Includes Mediamark Research (MRI), and EASI Lifestage profiles.Simply Analytics incorporates over 100K data variables on US demographics, consumer behaviors, and businesses and offers tools for data visualization and creating custom consumer demographic reports.

Covers a wide variety of products, brands and services. The interface allows users to explore the data and create analyses and reports.

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