MAR 5805: Odile's Marketing Management Guide: Markets

U.S. focused; some global coverage. Mintel Academic offers comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and global consumer trends.

Thousands of advertising and marketing case studies, intelligence, reports and briefings from US and major global markets

Comprehensive market research database incorporating detailed statistics and research analysis of global markets and consumers. Its emphasis is on consumer-related industries across more than 200 countries and regions.

The Global Consumer Survey allows analyses of consumer behavior and media usage in the on- and offline world based on the data of 700,000 consumers from 55 countries, who were surveyed about 50 topics and 6,500 brands.

eMarketer is useful for understanding the growth and impact of the Internet as well as for keeping up with new trends, such as social networking and mobile marketing.