Advertising expenditure data for company brands by media outlets over a rolling five year period.
Includes television (cable, spot, syndication, Hispanic), radio (national, spot, local), magazines (consumer, business to business, local, Sunday), newspapers (national, local, Hispanic), internet, outdoor.
The Global Consumer Survey allows analyses of consumer behavior and media usage in the on- and offline world based on the data of 700,000 consumers from 55 countries, who were surveyed about 50 topics and 6,500 brands.
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