EGN 6640: Entrepreneurship for Entrepreneurs: Intellectual Property

The world of intellectual property changes faster than you can say ôprecedent-setting lawsuitö-and it's crucial to keep up with those changes, even if you're not a patent attorney. Essentials of Intellectual Property, Second Edition is a concise, lively, and often witty introduction to the world of patents, trademarks, copyrights, and trade secrets for non-lawyers.

Developers of cutting-edge technologies are confronted with compelling questions years before their technologies even reach the marketplace: To develop or not to develop? To license or not to license? What price will be a true reflection of the product's value from the buyer's and seller's points of view?

In Valuation and Dealmaking of Technology-Based Intellectual Property, author Richard Razgaitis answers these questions and more, offering updated and complete coverage of the issues, methods, and art of valuing and pricing "early-stage" technologies.
This guide presents three core technology commercialization business processes: opportunity Discovery, Valuation, and Dealmaking, or Technology Licensing D-V-D, authoritatively covering topics including: Risk and Reward; Taxonomy of Technology Licensing; Principle Based Valuation Methods (and Tools); Monte Carlo and Real Options as an Advanced Valuation Method; Identifying and Prioritizing Technology Opportunities; Term Sheets and Deal Teams for Negotiation Readiness and Dealmaking. Drawing upon over thirty years of experience in developing technology-based intellectual property, the author thoroughly examines these challenging business processes from a practical, experienced-based perspective. An accompanying Web site, razgaitis.com, provides spreadsheets used in this book and a free trial of the Monte Carlo software to allow you to run your own simulations. Presenting six proven valuation methods as well as a series of case studies showing them in action, Valuation and Dealmaking of Technology-Based Intellectual Property is an essential addition to every technology/R&D manager, M&A dealmaker, and IPlawyer's professional library.