University of Florida George A. Smathers Libraries UF Business Library Off-Campus Access

Business Books : 2010: 2010

A selection of some of the best business books published in 2010

Business Books : 2010 A - O


"The deepest urge in human nature is 'the desire to be important.'"
- John Dewey, American Philosopher 

 

13 bankers: the Wall Street takeover and the next financial meltdown

Johnson, Simon and Kwak, James. 13 bankers: the Wall Street takeover and the next financial meltdown. New York: Pantheon Books; 2010. p. cm $26.95. ISBN 9780307379054.
Call Number: HG2491 .J646 2010 (Library West)

21st century economics: a reference handbook

Free, Rhona C. 21st century economics: a reference handbook. Thousand Oaks, Calif: SAGE; 2010-. v. ; cm $325.00. ISBN 9781412961424 (cloth).
Call Number: HB171 .A19 2010 (Library West, Forthcoming Order)

8 things we hate about IT:how to move beyond the frustrations to form a new partnership with IT

Cramm, Susan. 8 things we hate about IT:how to move beyond the frustrations to form a new partnership with IT. Boston, Mass: Harvard Business Press; 2010. p. cm $16.95. ISBN 9781422131664 (hardcover : alk. paper).
Call Number: HD30.2 .C718 2010 (Library West, On Approval)

Accounting best practices

Bragg, Steven M. Accounting best practices. 6th ed. Hoboken, N.J: John Wiley; 2010. p. cm $95.00. ISBN 9780470561652 (cloth).
Call Number: HF5635 .B818 2010 (Library West, On Order)

Adam Smith: an enlightened life

Phillipson, Nicholas. Adam Smith: an enlightened life. New Haven, Conn.: Yale University Press; 2010. 345 p $32.50. ISBN 9780300169270.
Call Number: HB103.S6 P455 2010 (Library West, On Order)

Adland: searching for the meaning of life on a branded planet

Othmer, James P. Adland: searching for the meaning of life on a branded planet. Anchor; 2010. 320 p $15.95. ISBN 9780767928977.
Call Number: (Library West, Pending Order)

Advertising: a very short introduction

Fletcher, Winston. Advertising: a very short introduction. Oxford, New York: Oxford University Press; 2010. 140 p $11.95. ISBN 9780199568925 (pbk.). 0199568928 (pbk.). (Very short introductions; 234).
Call Number: (Library West, Pending Order)

Aftershock the next economy and America's future

Reich, Robert B. Aftershock the next economy and America's future. 1st ed ed. New York: Alfred A. Knopf; 2010. x, 174 p $25.00. ISBN 9780307592811 (alk. paper).
Call Number: HC106.84 .R45 2010 (Library West, On Order)

The age of deleveraging: investment strategies for a decade of slow growth and deflation

Shilling, A. Gary. The age of deleveraging: investment strategies for a decade of slow growth and deflation. New York: Wiley; 2010. p. cm $39.95. ISBN 9780470596364.
Call Number: HG4910 .S458 2010 (Library West, On Order)

ALA guide to economics and business reference

American Library Association. ALA guide to economics and business reference. Chicago: American Library Association; 2010. $65.00. ISBN 9780838910245 .
Call Number: (Library West, Forthcoming Order)

All the devils are here: the hidden history of the financial crisis

McLean, Bethany and Nocera, Joseph. All the devils are here: the hidden history of the financial crisis. New York: Portfolio Penguin; 2010. p. cm $32.95. ISBN 9781591843634.
Call Number: HB3717 2008 .M35 2010 (Library West, On Order)

The AMA handbook of leadership

Goldsmith, Marshall; Baldoni, John, and McArthur, Sarah. The AMA handbook of leadership. New York, NY: American Management Association; 2010. p. cm ISBN 9780814415139 (hardcover). 081441513X (hardcover).
Call Number: HD57.7 .G66394 2010 (Library West, On Order)

The American beauty industry encyclopedia

Willett, Julie A. The American beauty industry encyclopedia. Santa Barbara, Calif: Greenwood Press; 2010. p. cm $85.00. ISBN 9780313359491 (hbk. : alk. paper). 9780313359507 (ebook).
Call Number: TT958 .A44 2010 (Library West, Pending Order)

The American department store transformed, 1920-1960

Longstreth, Richard W. The American department store transformed, 1920-1960. New Haven: Yale University Press; 2010. p. cm $60.00. ISBN 9780300149388 (cloth : alk. paper).
Call Number: HF5465.U5 L66 2010 (Library West, Pending Order)

American property: a history of how, why, and what we own

Banner, Stuart. American property: a history of how, why, and what we own. Cambridge, Mass: Harvard University Press; 2011. p. cm $29.95. ISBN 9780674058057 (alk. paper).
Call Number: KF562 .B36 2011 (Library West, on Order)

The art of choosing

Iyengar, Sheena. The art of choosing. 1st ed. New York, NY: Twelve; 2010. 329 p ISBN 9780446504102.
Call Number: BF611 .I94 2010 (Library West)

The ask: how to ask for support for your nonprofit cause, creative project, or business venture

Fredricks, Laura. The ask: how to ask for support for your nonprofit cause, creative project, or business venture. San Francisco: Jossey-Bass; 2010. p. cm $39.95. ISBN 9780470480946 (cloth/website).
Call Number: HG177 .F68 2010 (Library West, On Order)

Auction theory

Krishna, Vijay. Auction theory. 2nd ed. Burlington, MA: Academic Press/Elsevier; 2010. xi, 323 p $79.99. ISBN 9780123745071 (hardcover : alk. paper). 0123745071 (hardcover : alk. paper).
Call Number: HF5476 .K75 2010 (Library West)

Awakening giants, feet of clay: assessing the economic rise of China and India

Bardhan, Pranab K. Awakening giants, feet of clay: assessing the economic rise of China and India. Princeton, NJ: Princeton University Press; 2010. p. cm $24.95. ISBN 9780691129945 (hardback : alk. paper).
Call Number: HC427.95 B37 2010 (Library West)

The battle: how the fight between free enterprise and big government will shape America's future

Brooks, Arthur C. The battle: how the fight between free enterprise and big government will shape America's future. New York: Basic Books; 2010. xv, 174 p ISBN 9780465019380. 0465019382.
Call Number: JK467 .B76 2010 (Library West, Pending Order)

Beating the commodity trap: how to maximize your competitive position and increase your pricing powe

D'Aveni, Richard A. Beating the commodity trap: how to maximize your competitive position and increase your pricing power. Boston, Mass: Harvard Business Press; 2010. p. cm $27.95. ISBN 9781422103159 (hardcover : alk. paper).
Call Number: HF1040.7 .D38 2010 (Library West, On Approval)

Beauty imagined: a history of the global beauty industry

Jones, Geoffrey. Beauty imagined: a history of the global beauty industry. New York, NY: Oxfrod Unievrsity Press; 2010. p. cm $45.00. ISBN 9780199556496 (hardback).
Call Number: (Library West, On Order)

Behind the cloud: the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry

Benioff, Marc R and Adler, Carlye. Behind the cloud: the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry. 1st ed. San Francisco: Jossey-Bass; 2010. 278 p $27.95. ISBN 9780470521168 (cloth).
Call Number: HF5415.5 .B443 2010 (Library West, On Order)

Bnjamin Graham, building a profession: classic writings of the father of security analysis

Zweig, Jason and Sullivan, Rodney N. Benjamin Graham, building a profession: classic writings of the father of security analysis. New York: McGraw-Hill; 2010. 324 p $34.95. ISBN 9780071633260.
Call Number: HG4521 .G73 2010 (Library West, On Order)

Better living through economics

Siegfried, John J. Better living through economics. Cambridge, Mass: Harvard University Press; 2010. p. cm $45.00. ISBN 9780674036185.
Call Number: HB74.5 .B48 2010 (Library West, On Order)

Beyond the crash: overcoming the first crisis of globalization

Brown, Gordon. Beyond the crash: overcoming the first crisis of globalization. 1st ed. New York: Free Press; 2010. p. cm $26.00. ISBN 9781451624052. 1451624050.
Call Number: HB3717 2008 .B76 2010 (Library West, On Order)

Beyond the invisible hand: groundwork for a new economics

Basu, Kaushik. Beyond the invisible hand: groundwork for a new economics. Princeton, NJ: Princeton University Press; 2011. p. cm $29.95. ISBN 9780691137162 (hardcover : alk. paper).
Call Number: HB71 .B37 2010 (Library West)

Big business, big responsibilities: from villains to visionaries : how companies are tackling the world's greatest challenges

Wales, Andy; Gorman, Matthew, and Hope, Dunstan. Big business, big responsibilities:
from villains to visionaries : how companies are tackling the world's greatest challenges. Houndmills, New York: Palgrave Macmillan; 2010. p. cm $35.00. ISBN 9780230243958.
Call Number: HD60 .W35 2010 (Library West, On Order)

The big short: inside the doomsday machine

Lewis, Michael. The big short: inside the doomsday machine. 1st ed. New York: W.W. Norton; 2010. p. cm $27.95. ISBN 9780393072235 (hardcover).
Call Number: HC106.83 .L5 2010 (Library West, On Order)

Biology is technology: the promise, peril, and new business of engineering life

Carlson, Robert H. Biology is technology: the promise, peril, and new business of engineering life. Cambridge, Mass: Harvard University Press; 2010. p. cm $39.95. ISBN 9780674035447 (alk. paper).
Call Number: TP248.2 .C37 2010 (Library West, On Order)

Black is the new green: marketing to affluent African Americans

Burnett, Leonard E and Hoffman, Andrea. Black is the new green: marketing to affluent African Americans. New York: Palgrave Macmillan; 2010. p. cm $35.00. ISBN 9780230616844.
Call Number: HC110.C6 B87 2010 (Library West, On Order)

Bourgeois dignity: why economics can't explain the modern world

McCloskey, Deirdre N. Bourgeois dignity: why economics can't explain the modern world. Chicago, London: The University of Chicago Press; 2010. p. cm $35.00. ISBN 9780226556659 (cloth : alk. paper). 0226556654 (cloth : alk. paper).
Call Number: HC51 .M395 2010 (Library West, On Order)

Brand society:how brands transform management and lifestyle

Kornberger, Martin. Brand society:how brands transform management and lifestyle. New York: Cambridge University Press; 2010. p. cm $35.99. ISBN 9780521726900 (pbk.).
Call Number: HD69.B7 K66 2010 (Library West, On Approval)

Brands and brand management:contemporary research perspectives

Loken, Barbara; Ahluwalia, Rohini, and Houston, Michael J. Brands and brand management:contemporary research perspectives. New York: Taylor & Francis Group; 2010. p. cm 469.95. ISBN 9781841697598 (hardcover : alk. paper). (Marketing and consumer psychology series.
Call Number: HF5415.1255 .B73 2010 (Library West, on Order)

Broker, trader, lawyer, spy: inside the secret world of corporate espionage

Javers, Eamon. Broker, trader, lawyer, spy: inside the secret world of corporate espionage. 1st ed. New York, NY: Harper; 2010. xiii, 306 p $26.99. ISBN 9780061697203.
Call Number: HD38.7 .J38 2010 (Library West, Pending Order)

The Business of sustainability

The Business of sustainability. Berkshire; 2010. 512 p $135.00. ISBN 9781933782133.
Call Number: (Library West, Pending Order)

Bust: Greece, the euro and the sovereign debt crisis

Lynn, Matthew. Bust: Greece, the euro and the sovereign debt crisis. Hoboken, N.J: Bloomberg Press; 2010. p. cm $27.95. ISBN 9780470976111 (hardback).
Call Number: (Library West, On Order)

The buying brain: secrets of selling to the subconscious mind

Pradeep, A. K. The buying brain: secrets of selling to the subconscious mind. Hoboken, N.J: Wiley; 2010. p. cm $27.95. ISBN 9780470601778 (cloth).
Call Number: HF5415.12615 .P73 2010 (Library West, On Order)

Buyology: truth and lies about why we buy

Lindstrom, Martin. Buyology: truth and lies about why we buy. New York: Broadway Books; 2010. 272 p $15.00. ISBN 9780385523899.

Capital ideas: the IMF and the rise of financial liberalization

Chwieroth, Jeffrey M. Capital ideas: the IMF and the rise of financial liberalization. Princeton, NJ: Princeton University Press; 2010. p. cm $75.00. ISBN 9780691142319 (alk. paper). 9780691142326 (alk. paper).
Call Number: HG3881.5.I58 C49 2010 (Library West, On Order)

Capitalism 4.0: the birth of a new economy in the aftermath of crisis

Kaletsky, Anatole. Capitalism 4.0: the birth of a new economy in the aftermath of crisis. 1st ed ed. New York, NY: PublicAffairs; 2010. vii, 397 p $28.95. ISBN 9781586488710 (alk. paper).
Call Number: HB501 .K239 2010 (Library West, On Order)

The cartoon introduction to economics

Klein, Grady and Bauman, Yoram. The cartoon introduction to economics. 1st ed. New York: Hill and Wang; 2010-. v. ; cm ISBN 9780809094813 (pbk. : alk. paper).
Call Number: HB172 .K67 2009 (Library West, On Order)

Casino capitalism: how the financial crisis came about and what needs to be done now

Sinn, Hans-Werner. Casino capitalism: how the financial crisis came about and what needs to be done now. Oxford, New York: Oxford University Press; 2010. xxv, 374 p $34.95. ISBN 9780199588275 (hbk.). 0199588279 (hbk.).
Call Number: (Library West, On Order)

Challenged by carbon: the oil industry and climate change

Lovell, Bryan. Challenged by carbon: the oil industry and climate change. New York: Cambridge University Press; 2010. [ ISBN 9780521145596.
Call Number: (Library West, On Approval)

Chasing stars: the myth of talent and the portability of performance

Groysberg, Boris. Chasing stars: the myth of talent and the portability of performance. Princeton, N.J: Princeton University Press; 2010. xiii, 446 p $35.00. ISBN 9780691127200 (alk. paper). 0691127204 (alk. paper).
Call Number: HG4928.5 .G76 2010 (MyiLibrary, On Order)

The checklist manifesto: how to get things right

Gawande, Atul. The checklist manifesto: how to get things right. 1st ed. New York: Metropolitan Books; 2010. x, 209 p $24.50. ISBN 9780805091748.
Call Number: RA399.A1 G39 2010 (Library West)

Chocolate fortunes: the battle for the hearts, minds, and wallets of China's consumers

Allen, Lawrence L. Chocolate fortunes: the battle for the hearts, minds, and wallets of China's consumers. New York: American Management Association; 2010. xi, 244 p $27.95. ISBN 9780814414323 (hardcover). 081441432X (hardcover).
Call Number: HD9200.C42 A45 2010 (Union Catalog)

Chocolate wars: the 150-year rivalry between the world's greatest chocolate makers

Cadbury, Deborah. Chocolate wars: the 150-year rivalry between the world's greatest chocolate makers. 1st ed ed. New York, NY: PublicAffairs; 2010. p. cm $27.95. ISBN 9781586488208 (alk. paper).
Call Number: HD9200.A2 C33 2010 (Library West)

Click: the magic of instant connections

Brafman, Ori and Brafman, Rom. Click: the magic of instant connections. 1st ed. New York: Broadway Books; 2010. 215 p $23.00. ISBN 9780385529051.
Call Number: BF511 .B693 2010 (Library West, Pending Order)

Comeback America: turning the country around and restoring fiscal responsibility

Walker, David . Comeback America: turning the country around and restoring fiscal responsibility. New York: Random House Trade Pbks; 2010. xviii, i, 252 p $15.00. ISBN 9780812980721 (acid-free paper). 9781588369765 (ebook).
Call Number: HJ275 .W235 2010 (Library West, On Order)

Common sense on mutual funds

Bogle, John C. Common sense on mutual funds. Fully updated 10th anniversary ed. Hoboken, N.J: Wiley; 2010. p. cm $29.95. ISBN 9780470138137 (cloth).
Call Number: HG4530 .B633 2010 (Library West, On Approval)

The company of strangers: a natural history of economic life

Seabright, Paul. The company of strangers: a natural history of economic life. 2nd ed. Princeton, N.J: Princeton University Press; 2010. 376 p $19.95. ISBN 9780691146461.
Call Number: HM708 .S43 2010 (Library West)

Complicit: how greed and collusion made the credit crisis unstoppable

Gilbert, Mark. Complicit: how greed and collusion made the credit crisis unstoppable. 1st ed. New York: Bloomberg Press; 2010. p. cm $24.95. ISBN 9781576603468 (alk. paper).
Call Number: HG2040.5.U5 G543 2010 (Library West, On Order)

The concise encyclopedia of the great recession, 2007-2010

Rosenberg, Jerry Martin. The concise encyclopedia of the great recession, 2007-2010. Lanham, MD: Scarecrow Press; 2010. p. cm $60.00. ISBN 9780810876606 (hardback : alk. paper). 9780810876910 (ebook).
Call Number: HB3743 .R67 2010 (Library West, Reference, On Order)

Confessions of an entrepreneur: how to survive the highs and lows of starting up

Robson, Chris. Confessions of an entrepreneur: how to survive the highs and lows of starting up. 1st ed. New York, NY: Pearson Prentice Hall; 2010. p. cm $19.99. ISBN 9780273721482 (pbk.).
Call Number: HD62.5 .R593 2010 (Library West, On Order)

Cracking the highest glass ceiling: a global comparison of women's campaigns for executive office

Murray, Rainbow. Cracking the highest glass ceiling: a global comparison of women's campaigns for executive office. Santa Barbara, Calif: Praeger; 2010. p. cm $44.95. ISBN 9780313382482 (hard copy : alk. paper). 9780313382499 (ebook). (Women and minorities in politics.
Call Number: HD6054.3 .C73 2010 (MyiLibrary)

Crash course: the American automobile industry's road from glory to disaster

Ingrassia, Paul. Crash course: the American automobile industry's road from glory to disaster. 1st ed. New York: Random House; 2010. 306 p., [16] p. of plates $26.00. ISBN 9781400068630 (acid-free paper). 9781588368911 (ebk).
Call Number: HD9710.U52 I55 2010 (Library West, On Order)

Crash of the titans: greed, hubris, the fall of Merrill Lynch, and the near-collapse of Bank of America

Farrell, Greg. Crash of the titans: greed, hubris, the fall of Merrill Lynch, and the near-collapse of Bank of America. 1st ed. New York: Crown Business; 2010. 471 p $27.00. ISBN 9780307717863 (hbk.).
Call Number: HG2491 .F37 2010 (Library West, On Order)

Crisis economics: a crash course in the future of finance

Roubini, Nouriel and Mihm, Stephen. Crisis economics: a crash course in the future of finance. New York: Penguin Press; 2010. 353 p $27.95. ISBN 9781594202506.
Call Number: HB3722 .R68 2010 (Library West)

The crisis of capitalist democracy

Posner, Richard A. The crisis of capitalist democracy. Cambridge, Mass: Harvard University Press; 2010. 402 p $25.95. ISBN 9780674055742 (cloth : alk. paper). 0674055748 (cloth : alk. paper).
Call Number: HB501 .P646 2010 (Library West)

Crossing the energy divide: moving from fossil fuel dependence to a clean-energy future

Ayres, Robert U and Ayres, Ed. Crossing the energy divide: moving from fossil fuel dependence to a clean-energy future. Upper Saddle River, N.J: Wharton School Pub; 2010. p. cm $29.99. ISBN 9780137015443 (hbk. : alk. paper).
Call Number: HD9502.U52 A97 2010 (Library West, On Order)

The dark side of valuation: valuing young, distressed and complex businesses

Damodaran, Aswath. The dark side of valuation: valuing young, distressed and complex businesses. Upper Saddle River, N.J: FT Press; 2010. 590 p $64.99. ISBN 9780137126897 (hardback : alk. paper).
Call Number: HG4028.V3 D352 2010 (Library West)

Deadly spin: an insurance company insider speaks out on how corporate PR is killing health care and deceiving Americans

Potter, Wendell. Deadly spin: an insurance company insider speaks out on how corporate PR is killing health care and deceiving Americans. 1st U.S. ed ed. New York: Bloomsbury Press; 2010. p $26.00. ISBN 9781608192816 (alk. paper). 1608192814 (alk. paper).
Call Number: HG9383 .P68 2010 (Library West, On Order)

Decide and deliver: five steps to breakthrough performance in your organization

Blenko, Marcia W; Mankins, Michael C, and Rogers, Paul. Decide and deliver: five steps to breakthrough performance in your organization. Boston, Mass: Harvard Business Review Press; 2010. p. cm $29.95. ISBN 9781422147573 (hardcover : alk. paper).
Call Number: HD30.23 .B635 2010 (Library West, On Order)

Delivering training workshops

Chan, Janis Fisher. Delivering training workshops. San Francisco: Jossey-Bass; 2010. p. cm $45.00. ISBN 9780470404676 (pbk.). (Pfeiffer essential guides to training basics.
Call Number: HF5549.5.T7 C5337 2010 (Library West, On Order)

Desert kingdom: how oil and water forged modern Saudi Arabia

Jones, Toby Craig. Desert kingdom: how oil and water forged modern Saudi Arabia. Cambridge, Mass: Harvard University Press; 2010. p. cm $29.95. ISBN 9780674049857 (cloth : alk. paper).
Call Number: DS244.52 .J66 2010 (Library West, On Order)

Designing and developing training programs

Chan, Janis Fisher. Designing and developing training programs. San Francisco: Jossey-Bass; 2010. p. cm $45.00. ISBN 9780470404690 (pbk.). (Pfeiffer essential guide to training basics.
Call Number: HF5549.5.T7 C5338 2010 (Library West, On Order)

Dethroning the king: the hostile takeover of Anheuser-Busch, an American ico

MacIntosh, Julie. Dethroning the king: the hostile takeover of Anheuser-Busch, an American icon. Hoboken, NJ: Wiley; 2010. p. cm $27.95. ISBN 9780470592700.
Call Number: HD9397.U6 B87 2010 (Library West, On Order)

The devil's casino: friendship, betrayal, and the high-stakes games played inside Lehman Brothers

Ward, Vicky. The devil's casino: friendship, betrayal, and the high-stakes games played inside Lehman Brothers. Hoboken, N.J: John Wiley & Sons; 2010. p. cm $27.95. ISBN 9780470540862 (cloth).
Call Number: HG5129.N5 W37 2010 (Library West, On Order)

Digital strategies for powerful corporate communications

Argenti, Paul A. Digital strategies for powerful corporate communications. New York: McGraw-Hill; 2010. 288 p $34.95. ISBN 0071606025 (alk. paper).
Call Number: HD69.S8 .A74 2010 (Library West)

Dirty rotten strategies: how we trick ourselves and others into solving the wrong problems precisely

Mitroff, Ian I and Silvers, Abraham. Dirty rotten strategies: how we trick ourselves and others into solving the wrong problems precisely. Stanford, Calif: Stanford Business Books; 2010. 210 p $24.95. ISBN 9780804759960 (alk. paper).
Call Number: BF449 .M597 2010 (Library West)

The Doha blues institutional crisis and reform in the WTO

Jones, Kent Albert. The Doha blues institutional crisis and reform in the WTO. New York: Oxford University Press; 2010. 230 p $29.95. ISBN 9780195378825 (cloth : alk. paper).
Call Number: HF1385 .J668 2010 (Library West)

Doing business in West Africa: 2009-2010

Okormadu, Tony. Doing business in West Africa: 2009-2010. Graffiti Media; 2010. $495.00. ISBN 9780956452603.
Call Number: (Library West, On Order)

Don't blame the shorts: why short sellers are always blamed for market crashes and how history is repeating itself

Sloan, Robert. Don't blame the shorts: why short sellers are always blamed for market crashes and how history is repeating itself. New York: McGraw-Hill; 2010. 247 p $27.95. ISBN 9780071636865.
Call Number: (Library West, On Order)

The dragon's gift: the real story of China in Africa

Brautigam, Deborah. The dragon's gift: the real story of China in Africa. New York: Oxford University Press; 2010. p $29.95. ISBN 9780199550227.
Call Number: (Library West, On Order)

Drowning in oil: BP & the reckless pursuit of profit

Steffy, Loren C. Drowning in oil: BP & the reckless pursuit of profit. New York: McGraw-Hill; 2010. ISBN 9780071760812.
Call Number: (Library West, On Order)

Drucker on leadership: new lessons from the father of modern management

Cohen, William A. Drucker on leadership: new lessons from the father of modern management. San Francisco: Jossey-Bass; 2010. 292 p $27.95. ISBN 9780470405000 (hardback).
Call Number: HD57.7 .C6426 2009 (Library West)

Dubai: gilded cage

Ali, Syed. Dubai: gilded cage. New Haven: Yale University Press; 2010. p. cm $20.00. ISBN 9780300152173 (cl : alk. paper).
Call Number: DS247.D78 A44 2010 (Library West, On Order)

Dynamic asset allocation: modern portfolio theory updated for the smart investor

Picerno, James. Dynamic asset allocation: modern portfolio theory updated for the smart investor. New York: Bloomberg Press; 2010. p. cm $29.95. ISBN 9781576603598 (alk. paper).
Call Number: HG4529.5 .P53 2010 (Library West, On Approval)

ECONned: how unenlightened self interest damaged democracy and corrupted capitalism

Smith, Yves. ECONned: how unenlightened self interest damaged democracy and corrupted capitalism. New York: Palgrave Macmillan; 2010. 368 p $30.00. ISBN 0230620515 (alk. paper).
Call Number: HC106.83 .S65 2010 (Library West, On Order)

Economic analysis of Sub-Saharan: Africa real estate policies

Hammond, Felix and Antwi, Yaw Adarkwah. Economic analysis of Sub-Saharan: Africa real estate policies. Basingstoke, Hampshire, New York: Palgrave Macmillan; 2010. xiv, 260 p $120.00. ISBN 9780230232310 (hbk.). 0230232310 (hbk.).
Call Number: MyiLibrary

Economic growth

Durlauf, Steven and Blume, Lawrence E. Economic growth. New York: Palgrave Macmillan; 2010. p $30.00. ISBN 9780230238831.
Call Number: (Library West, On Order)

Economic lives: how culture shapes the econom

Zelizer, Viviana A. Rotman. Economic lives: how culture shapes the economy. Princeton: Princeton University Press; 2011. p. cm $35.00. ISBN 9780691139364 (cloth : alk. paper).
Call Number: HM548 .Z42 2011 (Library West, On Order)

Economics for the rest of us: debunking the science that makes life dismal

Adler, Moshe. Economics for the rest of us: debunking the science that makes life dismal. New York: New Press; 2010. p. cm $24.95. ISBN 9781595581013.
Call Number: HB71 .A235 2009 (Library West, On Order)

The economics of integrity: from dairy farmers to Toyota, how wealth is built on trust and what that means for our future

Bernasek, Anna. The economics of integrity: from dairy farmers to Toyota, how wealth is built on trust and what that means for our future. 1st ed. New York: HarperStudio; 2010. vii, 193 p $19.99. ISBN 9780061774133. 0061774138.
Call Number: BJ1500.T78 B47 2010 (Library West, On Order)

The economics of microfinance

Armendariz, Beatriz and Morduch, Jonathan. The economics of microfinance. 2nd ed. Cambridge, Mass: MIT Press; 2010. p. cm $35.00. ISBN 9780262014106 (hardcover : alk. paper). 9780262513982 (pbk. : alk. paper).
Call Number: HG178.3 .A76 2010 (Library West, On Order)

Economics without illusions: debunking the myths of modern capitlism

Heath, Joseph. Economics without illusions: debunking the myths of modern capitlism. New York: Broadway Books; 2010. 352 p $14.99. ISBN 9780307590572.
Call Number: (Library West, Pending Order)

The elements of investing

Malkiel, Burton Gordon and Ellis, Charles D. The elements of investing. Hoboken, N.J: Wiley; 2010. p. cm $19.95. ISBN 9780470528495 (cloth).
Call Number: HG4521 .M2827 2010 (Library West, On Order)

Encyclopedia of quantitative finance

Cont, Rama and Tankov, Peter. Encyclopedia of quantitative finance. Hoboken, N.J: Wiley; 2010. p. cm $1,100.00. ISBN 9780470057568 (cloth).
Call Number: HG106 .E53 2010 (Library West, Forthcoming Order)

The end of the free market: who wins the war between states and corporations?

Bremmer, Ian. The end of the free market: who wins the war between states and corporations? New York, N.Y: Portfolio; 2010. 230 p $26.95. ISBN 9781591843016.
Call Number: HC704 .B72 2010 (Library West, Pending Order)

The end of Wall Street

Lowenstein, Roger. The end of Wall Street. New York: Penguin Press; 2010. p. cm $27.95. ISBN 9781594202391.
Call Number: HB3743 .L677 2010 (Library West, On Order)

Engage!: the complete guide for brands and businesses to build, cultivate, and measure success in the new web

Solis, Brian. Engage!: the complete guide for brands and businesses to build, cultivate, and measure success in the new web. Hoboken, N.J: John Wiley; 2010. xvi, 382 p $24.95. ISBN 9780470571095 (cloth). 0470571098 (cloth).
Call Number: HF5415.1265 .S65 2010 (MyiLibrary)

Engineering invention: Frank J. Sprague and the U.S. electrical industry

Dalzell, Frederick. Engineering invention: Frank J. Sprague and the U.S. electrical industry. Cambridge, MA: MIT Press; 2010. p. cm $30.00. ISBN 9780262042567 (hardcover : alk. paper).
Call Number: TA140.S7 D35 2010 (Library West, On Order)

The essential advantage: how to win with a capabilities-driven strategy

Leinwand, Paul and Mainardi, Cesare. The essential advantage: how to win with a capabilities-driven strategy. Boston, Mass: Harvard Business Press; 2011. p. cm $29.95. ISBN 9781422136515 (hbk. : alk. paper).
Call Number: HD30.28 .L4493 2011 (Library West, on Order)

The evolution of technical analysis: financial prediction from Babylonian tablets to Bloomberg terminals

Lo, Andrew W and Hasanhodzic, Jasmina. The evolution of technical analysis: financial prediction from Babylonian tablets to Bloomberg terminals. Hoboken, N.J: John Wiley & Sons; 2010. p. cm $29.95. ISBN 9781576603499 (cloth).
Call Number: HG4529 .L62 2010 (MyiLibrary)

Exchange rate regimes in the modern era

Klein, Michael W and Shambaugh, Jay C. Exchange rate regimes in the modern era. Cambridge, MA: MIT Press; 2010. p. cm $40.00. ISBN 9780262013659 (hbk. : alk. paper).
Call Number: HG3851 .K57 2010 (Library West, On Approval)

Exorbitant privilege: the decline of the dollar and the future of the international monetary system

Eichengreen, Barry J. Exorbitant privilege: the decline of the dollar and the future of the international monetary system. New York, NY: Oxford University Press; 2010. p. cm $27.95. ISBN 9780199753789 (hardcover : alk. paper).
Call Number: HG540 .E33 2010 (Library West, On Approval)

The Facebook effect: the inside story of the company that is connecting the world

Kirkpatrick, David. The Facebook effect: the inside story of the company that is connecting the world. New York: Simon & Schuster; 2010. p. cm $26.00. ISBN 9781439102114. 1439102112.
Call Number: HD9696.8.U64 F335 2010 (Library West, Pending Order)

False profits: recovering from the bubble economy

Baker, Dean. False profits: recovering from the bubble economy. Sausalito, CA: PoliPointPress; 2010. p. cm $15.95. ISBN 9780982417126 (alk. paper).
Call Number: HG181 .B248 2010 (Library West, On Order)

Faster, cheaper, better

Hammer, Michael and Hershman, Lisa W. Faster, cheaper, better. New York: Crown Business; 2010. p. cm $27.50. ISBN 9780307453792.
Call Number: HD58.87 .H3624 2010 (Library West)

Fault lines: how hidden fractures still threaten the world economy

Rajan, Raghuram. Fault lines: how hidden fractures still threaten the world economy. Princeton: Princeton University Press; 2010. x, 260 p $26.95. ISBN 9780691146836 (acid-free paper).
Call Number: HC110.I5 R36 2010 (Library West)

Finance and investment handbook

Downes, John; Goodman, Jordan Elliot, and Downes, John. Finance and investment handbook. 8th ed. Hauppauge, NY: Barron's Educational Series; 2010. p. cm $39.99. ISBN 9780764162695. 0764162691.
Call Number: HG173 .D66 2010 (Library West, On Order)

The financial crisis inquiry report: final report of the national commission on the causes of the financial and economic crisis in the United States

Financial Crisis Inquiry Commission, The. The financial crisis inquiry report: final report of the national commission on the causes of the financial and economic crisis in the United States. 1st ed. New York, NY: PublicAffairs; 2011. 662 p ISBN 9781610390415 (pbk.). 9781610390422 (electronic).
Call Number: (Library West, On Order)

Financial market bubbles and crashes

Vogel, Harold L. Financial market bubbles and crashes. New York: Cambridge University Press; 2010. p. cm $35.00. ISBN 9780521199674 (hardback).
Call Number: HG4523 .V64 2010 (Library West, On Order)

Financing the future: market-based innovations for growth

Allen, Franklin and Yago, Glenn. Financing the future: market-based innovations for growth. Upper Saddle River, N.J: Wharton School Pub; 2010. p. cm ISBN 9780137011278 (hbk. : alk. paper).
Call Number: HG173 .A4334 2010
332/.041 22

The fortune at the bottom of the pyramid

Prahalad, C. K. The fortune at the bottom of the pyramid. 5th anniversary ed., rev. and updated ed. Upper Saddle River, N.J: Wharton School Pub; 2010. 407 p $29.99. ISBN 9780137009275 (hardback : alk. paper).
Call Number: HD2932 .P73 2010 (Library West, On Order)

Freefall: America, free markets, and the sinking of the world economy

Stiglitz, Joseph E. Freefall: America, free markets, and the sinking of the world economy. New York: W.W. Norton & Co; 2010. 361 p $27.95. ISBN 9780393075960 (hbk.).
Call Number: HB3722 .S842 2010 (Library West)

Freud on Madison Avenue: motivation research and subliminal advertising in America

Samuel, Lawrence R. Freud on Madison Avenue: motivation research and subliminal advertising in America. Philadelphia: University of Pennsylvania Press; 2010. 218 p $29.95. ISBN 9780812242515 (alk. paper). 0812242513 (alk. paper).
Call Number: HF5415.34 .S26 2010 (Library West, On Order)

Game-based marketing: inspire customer loyalty through rewards, challenges, and contests

Zichermann, Gabe and Linder, Joselin. Game-based marketing: inspire customer loyalty through rewards, challenges, and contests. Hoboken, N.J: Wiley; 2010. p. cm $24.95. ISBN 9780470562239 (cloth).
Call Number: HF5415.525 .Z53 2010 (Library west, On Order)

Game Theory

Durlauf, Steven n. and Blume, Lawrence E. Game Theory. New York: Palgrave Macmillan; 2010. p $30.00. ISBN 9780230238909.
Call Number: (Library West, On Order)

Games and decision making

Aliprantis, Charalambos D and Chakrabarti, Subir K. Games and decision making. 2nd ed. New York: Oxford University Press; 2011. p. cm $65.00. ISBN 9780195300222.
Call Number: QA269 .A44 2011 (Library West, On Order)

Getting more: how to negotiate to achieve your goals in the real world

Diamond, Stuart. Getting more: how to negotiate to achieve your goals in the real world. 1st ed. New York: Broadway Books; 2010. p. cm $26.00. ISBN 9780307716897.
Call Number: BF637.N4 D53 2010 (Library West, On Order)

The global arms trade: a handbook

Tan, Andrew T. H. The global arms trade: a handbook. New York: Routledge; 2010. $300.00. ISBN 9781857434972.
Call Number: (Library West, On Order)

A global life: my journey among rich and poor, from Sydney to Wall Street to the World Bank

Wolfensohn, James D. A global life: my journey among rich and poor, from Sydney to Wall Street to the World Bank. 1st ed. New York: PublicAffairs; 2010. x, 462 p., [16] p. of plates $29.95. ISBN 9781586482558.
Call Number: HG2463.W65 A3 2010 (Library West, On Order)

Global shift: mapping the changing contours of the world economy

Dicken, Peter. Global shift: mapping the changing contours of the world economy. 6th ed. New York: Guilford Press; 2011. p. cm $60.00. ISBN 9781609180065 (pbk. : alk. paper).
Call Number: HD2321 .D53 2011 (Library West, On Order)

Globalization at risk: challenges to finance and trade

Hufbauer, Gary Clyde. Globalization at risk: challenges to finance and trade. New Haven, CT: Yale University Press; 2010. p. cm $27.50. ISBN 9780300154092 (hardcover : alk. paper).
Call Number: (Library West, On Approval)

Good boss, bad boss: how to be the best-- and learn from the worst

Sutton, Robert I. Good boss, bad boss: how to be the best-- and learn from the worst. 1st ed. New York: Business Plus; 2010. p. cm $23.99. ISBN 9780446556088.
Call Number: HF5549.12 .S88 2010 (Library West)

Green gone wrong: how our economy is undermining the environmental revolution

Rogers, Heather. Green gone wrong: how our economy is undermining the environmental revolution. 1st Scribner hardcover ed ed. New York: Scribner; 2010. p. cm $26.00. ISBN 9781416572220. 1416572228.
Call Number: HC79.E5 R6312 2010 (Library West, On Order)

Guide to financial markets

Levinson, Marc. Guide to financial markets. 5th ed. New York: Bloomberg Press; 2010. p $29.95. ISBN 9781576603437.
Call Number: (Library West, On Approval)

Guide to investment strategy: how to understand markets, risk, rewards, and behaviour

Stanyer, Peter and Stanyer, Peter. Guide to investment strategy: how to understand markets, risk, rewards, and behaviour. 2nd ed. New York: Bloomberg Press; 2010. p. cm $28.95. ISBN 9781576603420 (alk. paper).
Call Number: HG4521 .S7515 2010 (Library West, On Approval)

Gulf capital and Islamic finance: the rise of new global players

Rehman, Aamir A. Gulf capital and Islamic finance: the rise of new global players. New York: McGraw-Hill; 2010. p. cm $49.95. ISBN 9780071621984 (alk. paper).
Call Number: HG187.3 .R44 2010 (Library West, On Order)

Handbook of financial econometrics, v. 2: applications

A©t-Sahalia, Yacine and Hansen, Lars Peter. Handbook of financial econometrics, v. 2: applications. Amsterdam, Boston: North-Holland/Elsevier; 2010. 356 p ISBN 9780444508973 (v. 1 : hardcover : alk. paper). 044450897X (v. 1 : hardcover : alk. paper). 9780444535542 (set). 0444535543 (set). 0444535489 (vol. 2). 9780444535481 (vol. 2). (Handbooks in finance.
Call Number: HG106 .H365 2010 (Library West, On Order)

HBR's 10 must reads the essentials

HBR's 10 must reads the essentials. Boston, Mass: Harvard Business Review Press; 2010. 288 p $24.95. ISBN 9781422133446 (pbk. : alk. paper).
Call Number: HD31 .H3948 2010 (Linrary West)

Hedge hunters: how hedge fund masters survived

Burton, Katherine. Hedge hunters: how hedge fund masters survived. 1st ed. New York, NY: Bloomberg Press; 2010. p. cm $16.95. ISBN 9781576603635 (pbk. : alk. paper).
Call Number: HG4530 .B87 2010 (Library West, On Approval)

High financier: the lives and time of Siegmund Warburg

Ferguson, Niall. High financier: the lives and time of Siegmund Warburg. New York: Penguin Press; 2010. p. cm ISBN 9781594202469.
Call Number: HG1552.W37 F47 2010 (Library West, On Order)

History of the American economy

Walton, Gary M. and Rockoff, Hugh. History of the American economy. 9th ed. Mason, Ohio: South-Western/Cengage learning; 2010. 599 p $186.95. ISBN 9780324786620.
Call Number: HC103.W34 2010 (Library West)

Housing market challenges: in Europe and the United States any solutions available?

Arestis, Philip; Mooslechner, Peter, and Wagner, Karin. Housing market challenges: in Europe and the United States any solutions available? New York: Palgrave Macmillan; 2010. p. cm $105.00. ISBN 9780230229037 (hardback).
Call Number: HD7332.A3 .H687 2010 (Library West, On Order)

How the economy works: confidence crashes and self-fulfilling prophecies

Farmer, Roger E. A. How the economy works: confidence crashes and self-fulfilling prophecies. New York, NY: Oxford University Press; 2010. 193 p $22.95. ISBN 9780195397918 (cloth : alk. paper).
Call Number: HB95 .F37 2010 (Library West)

I live in the future and here's how it works

Bilton, Nick. I live in the future and here's how it works. 1st ed. New York: Crown Publishers; 2010. p. cm $25.00. ISBN 9780307591111.
Call Number: T174 .B53 2010 (Library West, On Order)

Identity economics: how our identities shape our work, wages, and well-being

Akerlof, George A and Kranton, Rachel E. Identity economics: how our identities shape our work, wages, and well-being. Princeton: Princeton University Press; 2010. 185 p $24.95. ISBN 9780691146485 (hbk. : alk. paper).
Call Number: HB74.P8 A4944 2010 (Library West)

The ideologies of taxation

Eisenstein, Louis. The ideologies of taxation. Cambridge, Mass: Harvard University Press; 2010. p. cm $29.95. ISBN 9780674046115 (pbk.).
Call Number: HJ2381 .E35 2010 (Library West, On Order)

Immigrant, Inc: why immigrant entrepreneurs are driving the new economy (and how they will save the American worker)

Herman, Richard T and Smith, Robert L. Immigrant, Inc: why immigrant entrepreneurs are driving the new economy (and how they will save the American worker). Hoboken, N.J: John Wiley & Sons; 2010. 226 p $29.95. ISBN 9780470455715 (cloth).
Call Number: HB615 .H347 2010 (Library West)

In hock: pawning in America from independence through the Great Depression

Woloson, Wendy A. In hock: pawning in America from independence through the Great Depression. Chicago, London: The University of Chicago Press; 2010. p. cm $35.00. ISBN 9780226905679 (cloth : alk. paper). 0226905675 (cloth : alk. paper).
Call Number: HG2101 .W656 2010 (Library West, On Approval)

In praise of copying

Boon, Marcus. In praise of copying. Cambridge, Mass: Harvard University Press; 2010. p. cm $25.95. ISBN 9780674047839 (alk. paper).
Call Number: BD225 .B66 2010 (Library West, On Order)

Inbound marketing: get found using Google, social media, and blogs

Halligan, Brian and Shah, Dharmesh. Inbound marketing: get found using Google, social media, and blogs. Hoboken, N.J: Wiley; 2010. 226 p $24.95. ISBN 9780470499313 (cloth).
Call Number: HF5415.1265 .H353 2010 (Library West)

The India way: how India's top business leaders are revolutionizing management

Cappelli, Peter et a. The India way: how India's top business leaders are revolutionizing management. Boston, Mass.: Harvard Business School Press; 2010. p $29.95.
Call Number: (Library West, On Order)

Inflated: how money and debt built the American dream

Whalen, R. Christopher. Inflated: how money and debt built the American dream. Hoboken, N.J: Wiley; 2010. p. cm $34.95. ISBN 9780470875148 (hardback).
Call Number: HJ8101 .W43 2010 (Library West, On Order)

The innovator's: way essential practices for successful innovation

Denning, Peter J and Dunham, Robert. The innovator's: way essential practices for successful innovation. Cambridge, Mass: MIT Press; 2010. p. cm $29.95. ISBN 9780262014540 (hardcover : alk. paper).
Call Number: HD45 .D36 2010 (Library West, On Order)

Intellectual capital: forty years of the Nobel Prize in economics

Karier, Thomas Mark. Intellectual capital: forty years of the Nobel Prize in economics. New York: Cambridge University Press; 2010. 368 p $35.00. ISBN 9780521763264 (hardback).
Call Number: HD53 .K37 2010 (Library West, On Order)

International real estate economics

Tiwari, Piyush and White, Michael. International real estate economics. New York: Palgrave Macmillan; 2010. p. cm $40.00. ISBN 9780230507586 (pbk.).
Call Number: HD1382.5 .T59 2010 (Library West, On Order)

Introduction to quantitative finance a math tool kit

Reitano, Robert R. Introduction to quantitative finance a math tool kit. Cambridge, MA: MIT Press; 2010. p. cm $80.00. ISBN 9780262013697 (hardcover : alk. paper).
Call Number: HG106 .R45 2010 (Library West, On Order)

Inventing the 21st Century

Van Dulken, Stephen. Inventing the 21st Century. London, UK: British Library; 2010. $17.95. ISBN 9780712358026.
Call Number: (Library West, On Order)

The invention of enterprise: entrepreneurship from ancient Mesopotamia to modern times

Landes, David S; Mokyr, Joel, and Baumol, William J. The invention of enterprise: entrepreneurship from ancient Mesopotamia to modern times. Princeton, NJ: Princeton University Press; 2010. 566 p $49.50. ISBN 9780691143705 (cloth : alk. paper). (The Kauffman Foundation series on innovation and entrepreneurship.
Call Number: HB701 .I58 2010 (Library West)

Invest in Europe now!: why Europe's markets will outperform the U.S. in coming years

Kotok, David R. and Sciarretta, Vicenzo. Invest in Europe now!: why Europe's markets will outperform the U.S. in coming years. New York: John Wiley; 2010. p $29.95. ISBN 9780470547014.
Call Number: (Library West, On Order)

The Investment answer: learn to manage your money & protect your financial future

Goldie, Daniel C. The Investment answer:learn to manage your money & protect your financial future. 1st ed. New York: Business Plus; 2011. p. cm $18.00. ISBN 9781455503308.
Call Number: (Library West, On Order)

The invisible hands: hedge funds off the record--rethinking real money

Drobny, Steven. The invisible hands: hedge funds off the record--rethinking real money. Hoboken, N.J: Wiley; 2010. p. cm $29.95. ISBN 9780470607534 (cloth).
Call Number: HG4530 .D743 2010 (Library West, On Order)

The irrational economist: making decisions in a dangerous world

Michel-Kerjan, Erwann and Slovic, Paul. The irrational economist: making decisions in a dangerous world. New York, NY: PublicAffairs; 2010. 324 p $25.95. ISBN 9781586487805 (alk. paper).
Call Number: HB3730 .I77 2010 (Library West)

J.K. Lasser's real estate tax edge top secret strategies of millionaires exposed

Estill, Scott M and Long, Stephanie F. J.K. Lasser's real estate tax edge top secret strategies of millionaires exposed. Hoboken, N.J: Wiley; 2010. 276 p $18.95. ISBN 9780470443477 (pbk.). (J.K. Lasser.
Call Number: HD1382.5 .E89 2010 (Library West)

---. J.K. Lasser's real estate tax edge top secret strategies of millionaires exposed. Hoboken, N.J: Wiley; 2010. 276 p $18.95. ISBN 9780470443477 (pbk.). (J.K. Lasser.
Call Number: HD1382.5 .E89 2010 (Library West)

Keynes: a very short introduction

Skidelsky, Robert Jacob Alexander. Keynes: a very short introduction. Oxford, UK: Oxford University Press; 2010. $11.95. ISBN 9780199591640 .
Call Number: (Library West, On Order)

The last male bastion: gender and the CEO suite in America's public companies

Branson, Douglas M. The last male bastion: gender and the CEO suite in America's public companies. New York, NY: Routledge; 2010. p. cm $39.95. ISBN 9780415872959 (hbk. : alk. paper). 9780415872966 (pbk. : alk. paper). 9780203865668 (e-book : alk. paper).
Call Number: HD6054.4.U6 .B728 2010 (Library West)

The lean machine: how Harley-Davidson drove top-line growth and profitability with revolutionary lean product development

Oosterwal, Dantar P. The lean machine: how Harley-Davidson drove top-line growth and profitability with revolutionary lean product development. New York: American Management Association; 2010. p. cm $27.95. ISBN 9780814413784.
Call Number: HD9710.5.U54 H3752 2010 (Library West, On Order)

Left behind: Latin America and the false promise of populism

Edwards, Sebastian. Left behind: Latin America and the false promise of populism. Chicago: The University of Chicago Press; 2010. xiv, 292 p $29.00. ISBN 9780226184784 (cloth : alk. paper). 0226184781 (cloth : alk. paper).
Call Number: HC125 .E3923 2010 (MyiLibrary)

The little black book of success:laws of leadership for Black women

Brown, Elaine Meryl; Haygood, Marsha, and McLean, Rhonda Joy. The little black book of success:laws of leadership for Black women. New York: One World. Ballantine Books; 2010. p. cm $20.00. ISBN 9780345518484 (hardcover : alk. paper).
Call Number: HD6057.5.U5 B76 2010 (Library West, On Order)

Losing control: the emerging threats to western prosperity

King, Stephen D. Losing control: the emerging threats to western prosperity. New Haven: Yale University Press; 2010. p. cm $30.00. ISBN 9780300154320 (cl : alk. paper).
Call Number: HC59.3 .K56 2010 (Library West, Pennding Order)

Madoff with the money

Oppenheimer, Jerry. Madoff with the money. Hoboken, N.J: Wiley; 2010. 256 p $24.95. ISBN 9780470504987 (hardback).
Call Number: HC102.5.M43 A3 2010 (Library West)

The man who sold America: the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century

Cruikshank, Jeffrey L and Schultz, Arthur W. The man who sold America: the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century. Boston, Mass: Harvard Business Review Press; 2010. p. cm $27.95. ISBN 9781591393085 (hardcover : alk. paper).
Call Number: HF5810.L3 C78 2010 (Library West, On Order)

Management mistakes and successes

Hartley, Robert F. Management mistakes and successes. 10th ed. Hoboken, N.J: Wiley; 2010. p. cm $61.00. ISBN 9780470530528 (pbk.).
Call Number: HD31 .H3485 2010 (Library West, On Order)

Managing teams: expert solutions to everyday challenges

Harvard Business School and Press. Managing teams: expert solutions to everyday challenges. Boston, Mass: Harvard Business Press; 2010. p. cm $9.95. ISBN 9781422129746 (pbk. : alk. paper). (Pocket mentor series.
Call Number: HD66 .M354 2010 (Library West, On Order)

The market revolution in America: liberty, ambition, and the eclipse of the common good

Larson, John Lauritz. The market revolution in America: liberty, ambition, and the eclipse of the common good. Cambridge, New York: Cambridge University Press; 2010. 208 p $20.99. ISBN 9780521883658 (hardback). 9780521709897 (pbk.). (Cambridge essential histories.
Call Number: HC103 .L327 2010 (Library West)

Marketing for entrepreneurs: concepts and applications for new ventures

Crane, Frederick G. Marketing for entrepreneurs: concepts and applications for new ventures. Thousand Oaks, Calif: Sage; 2010. p. cm $39.95. ISBN 9781412953467 (cloth). 9781412953474 (pbk.).
Call Number: HF5415.13 .C676 2010 (Library West, On Order)

Maximum likelihood estimation with Stata

Gould, William; Pitblado, Jeffrey, and Poi, Brian. Maximum likelihood estimation with Stata. 4th ed. College Station, Tex.: Stata; 2010. ISBN 9781597180788.
Call Number: (Library west, On Order)

Maynard's revenge: the collapse of free market macroeconomics

Taylor, Lance. Maynard's revenge: the collapse of free market macroeconomics. Cambridge, Mass: Harvard University Press; 2010. p. cm $39.95. ISBN 9780674050464 (alk. paper).
Call Number: HB99.7 .T37 2010 (Library West, on Order)

The measure of america 2010-2011: mapping risks and resilience american human development project

Lewis, Kristen and Burd-Sharps, Sarah. The measure of america 2010-2011: mapping risks and resilience american human development project. New York: New York University Press; 2010. p. cm $24.95. ISBN 9780814783795 (cl : alk. paper). 9780814783801 (pb : alk. paper). 9780814783818 (e-book).
Call Number: HN59.2 .L495 2010 (Library West, On Order)

Measuring America: how economic growth came to define American greatness in the late twentieth century

Yarrow, Andrew L. Measuring America: how economic growth came to define American greatness in the late twentieth century. Amherst: University of Massachusetts Press; 2010. p. cm $26.95. ISBN 9781558498358 (pbk. : alk. paper). 9781558498341 (library cloth : alk. paper).
Call Number: HB119.A2 Y37 2010 (Library West)

Monetary economics

Durlauf, Steven N. and Blume, Lawrence E. Monetary economics. New York: Palgrave Macmillan; 2010. p $30.00. ISBN 9780230238886.
Call Number: (Library West, On Order)

Money makers: inside the new world of finance and business

Snider, David and Howard, Christopher. Money makers: inside the new world of finance and business. New York: Palgrave Macmillan; 2010. p. cm $28.00. ISBN 9780230614017 (hardcover). 0230614019 (hardcover).
Call Number: HG4521 .S71134 2010 (Library West)

The monster: how a gang of predatory lenders and Wall Street bankers fleeced America--and spawned a global crisis

Hudson, Michael W. The monster: how a gang of predatory lenders and Wall Street bankers fleeced America--and spawned a global crisis. 1st ed. New York: Times Books; 2010. p. cm ISBN 9780805090468.
Call Number: HG2040.5.U5 H843 2010 (Library West, On Order)

More money than God: hedge funds and the making of a new elite

Mallaby, Sebastian. More money than God: hedge funds and the making of a new elite. New York: Penguin Press; 2010. 482 p., [8] p. of plates $29.95. ISBN 9781594202551.
Call Number: HG4530 .M249 2010 (Library West, Pending Order)

The multinational enterprise revisited: the essential Buckley and Casson

Buckley, Peter J and Casson, Mark. The multinational enterprise revisited: the essential Buckley and Casson. New York: Palgrave Macmillan; 2010. p. cm $95.00. ISBN 9780230515994 (hardback).
Call Number: HD2755.5 .B8385 2010 (Library West, On Order)

The mutual fund industry: competition and investor welfare

Hubbard, R. Glenn. The mutual fund industry: competition and investor welfare. New York: Columbia University Press; 2010. p. cm $34.95. ISBN 9780231151825 (cloth : alk. paper).
Call Number: HG4930 .M852 2010 (Library West, On Approval)

The myth of the ethical consumer

Devinney, Timothy M; Auger, Pat, and Eckhardt, Giana M. The myth of the ethical consumer. Cambridge, New York: Cambridge University Press; 2010. p. cm 29.96. ISBN 9780521766944. 9780521747554 (pbk.).
Call Number: HB835 .D48 2010 (Library West, On Order)

Naked economics: undressing the dismal science

Wheelan, Charles J. Naked economics: undressing the dismal science. Fully rev. and updated ed. New York: W. W. Norton; 2010. xxix, 354 p $16.95. ISBN 9780393337648 (pbk.).
Call Number: HB171 .W54 2010 (Library West, On Order)

The necessary revolution: working together to create a sustainable world

Senge, Peter M. The necessary revolution: working together to create a sustainable world. 1st pbk. ed. New York: Broadway Books; 2010. p. cm $18.00. ISBN 9780385519045.
Call Number: HC79.E5 N436 2010 (Library West, Pending Order)

Negotiauctions: new dealmaking strategies for a competitive marketplace

Subramanian, Guhan. Negotiauctions: new dealmaking strategies for a competitive marketplace. New York: W. W. Norton; 2010. p. cm $26.95. ISBN 9780393069464 (hardcover).
Call Number: HD58.6 .S83 2010 (Library West, On Approval)

Neoliberalism: a very short introduction

Steger, Manfred B. and Roy, Ravi K. Neoliberalism: a very short introduction. New York: Oxford University press; 2010. 150 p $11.95. ISBN 9780199560516.
Call Number: HB95 .S74 2010 (Library West)

Neuromarketing: exploring the brain of the consumer

Zurawicki, Leon. Neuromarketing: exploring the brain of the consumer. New York: Springer; 2010. p. cm $139.00. ISBN 9783540778288 (hardcover : alk. paper).
Call Number: (Library West, On Order)

New directions in development ethics: essays in honor of Denis Goulet

Goulet, Denis; Wilber, Charles K, and Dutt, Amitava Krishna. New directions in development ethics: essays in honor of Denis Goulet. Notre Dame, Ind: University of Notre Dame Press; 2010. p. cm $60.00. ISBN 9780268025984 (alk. paper). 0268025983 (alk. paper).
Call Number: HD75 .N478 2010 (Library west, On Order)

The new holy wars: economic religion versus environmental religion in contemporary America

Nelson, Robert H. The new holy wars: economic religion versus environmental religion in contemporary America. University Park, PA: Pennsylvania State University Press; 2010. p. cm $39.95. ISBN 9780271035819 (cloth : alk. paper).
Call Number: HB72 .N453 2010 (Library West, On Approval)

The new Lombard Street: how the Fed became the dealer of last resort

Mehrling, Perry. The new Lombard Street: how the Fed became the dealer of last resort. Prin`ceton: Princeton University Press; 2011. p. cm $29.95. ISBN 9780691143989 (hbk. : alk. paper).
Call Number: HG2563 .M36 2011 (On Order)

The new science of retailing: a how analytics are transforming the supply chain and improving performance

Fisher, Marshall L and Raman, Ananth. The new science of retailing: a how analytics are transforming the supply chain and improving performance. Boston, Mass: Harvard Business Press; 2010. p. cm $29.95. ISBN 9781422110577 (hardcover : alk. paper).
Call Number: HD38.5 .F57 2010 (Library West, On Order)

Nintendo magic: winning the videogame wars

Inoue, Osamu. Nintendo magic: winning the videogame wars. New York: Vertical; 2010. 224 p $19.95. ISBN 9781934287224.
Call Number: (Library West, Pending Order)

No one would listen: a true financial thriller

Markopolos, Harry. No one would listen: a true financial thriller. Hoboken, N.J: Wiley; 2010. p. cm $27.95. ISBN 9780470553732 (cloth).
Call Number: HV6697 .M37 2010 (Library West, On Order)

No precedent, no plan: inside Russia's 1998 default

Gilman, Martin G. No precedent, no plan: inside Russia's 1998 default. Cambridge, Mass: MIT Press; 2010. p. cm $29.95. ISBN 9780262014656 (hardcover : alk. paper).
Call Number: HC340.12 .G54 2010 (Library West)

Nonprofit guide to going green

Hart, Ted; Capps, Adrienne D, and Bauer, Matthew. Nonprofit guide to going green. Hoboken, N.J: Wiley; 2010. p. cm $45.00. ISBN 9780470529829 (cloth).
Call Number: HF5413 .H374 2010 (Library West, On Order)

Oil, dollars, debt, and crises: the global curse of black gold

El-Gamal, Mafhmoud A. and Jaffe, Amy Myeres. Oil, dollars, debt, and crises: the global curse of black gold. New York: Cambridge university Press; 2010. p $26.99. ISBN 9780521720700.
Call Number: (Library West, On Approval)

On the brink: inside the race to stop the collapse of the global financial system

Paulson, Henry M. On the brink: inside the race to stop the collapse of the global financial system. 1st ed ed. New York, NY: Business Plus; 2010. p. cm ISBN 9780446561938.
Call Number: (Library West, On Order)

The one minute negotiator: simple steps to reach better agreements

Hutson, Don and Lucas, George. The one minute negotiator: simple steps to reach better agreements. 1st ed. San Francisco, CA: Berrett-Koehler Publishers; 2010. p. cm $21.95. ISBN 9781605095868 (hardcover : alk. paper).
Call Number: HD58.6 .H88 2010 (Library West, On Order)

The options trading body of knowledge: the definitive source for information about the options industry

Thomsett, Michael C. The options trading body of knowledge: the definitive source for information about the options industry. Upper Saddle River, N.J: FT Press; 2010. 286 p $34.99. ISBN 9780137142934 (hardback : alk. paper).
Call Number: HG6024.A3 T476 2010 (Library West)

Orgqanizational traps: leadership, culture, organizational design

Argyris, Chris. Orgqanizational traps: leadership, culture, organizational design. New York: Oxford University Press; 2010. p $35.00. ISBN 9780199586165.
Call Number: (Library West, ON Order)

Overhaul: an insider's account of the Obama administration's emergency rescue of the auto industry

Rattner, Steven. Overhaul: an insider's account of the Obama administration's emergency rescue of the auto industry. Boston: Houghton Mifflin Harcourt; 2010. p. cm $27.00. ISBN 9780547443218.
Call Number: HD9710.U52 R38 2010 (Library West, On Order)

Business Books : 2010 P-Z

The Palgrave encyclopedia of world economic history since 1750

Bannock, Graham and R. E. Baker. The Palgrave encyclopedia of world economic history since 1750. Basingstoke: Palgrave; 2010. 536 p. $275.00. ISBN 9780230223929.
Call Number: (HB61.B36 2010 Library West)

The Palgrave Macmillan dictionary of finance. investment and banking

Banks, Erik. The Palgrave Macmillan dictionary of finance. investment and banking. New York: Palgrave Macmillan; 2010. $42.95. ISBN 9780230238299.
Call Number: HG151.B36 2010 (Library West)

The Party: the secret world of China's communist rulers

McGregor, Richard. The Party: the secret world of China's communist rulers. 1st ed. New York, NY: Harper; 2010. xviii, 302 p., [8] plates $27.99. ISBN 9780061708770 (hardcover). 0061708771 (hardcover).
Call Number: JQ1519.A5 M3576 2010 (Library West, On Order)

The Philadelphia Stock Exchange and the city it made

Vitiello, Domenic and Thomas, George E. The Philadelphia Stock Exchange and the city it made. Philadelphia: University of Pennsylvania Press; 2010. xvi, 253 p $45.00. ISBN 9780812242249 (hbk. : alk. paper). 0812242246 (hbk. : alk. paper).
Call Number: HG5131.P5 V58 2010 (Library West)

Planning local economic development: theory and practice

Blakely, Edward James and Leigh, Nancey Green. Planning local economic development: theory and practice. 4th ed. Thousand Oaks: Sage Publications; 2010. 446 p ISBN 9781412960939 (pbk.).
Call Number: HC110.I53 B56 2010 (Library West)

Playing our game: why China's rise doesn't threaten the west

Steinfeld, Edward S. Playing our game: why China's rise doesn't threaten the west. Oxford, New York: Oxford University Press; 2010. p. cm $27.95. ISBN 9780195390650 (hardback : alk. paper).
Call Number: HC427.95 .S74 2010 (MyiLibrary)

Portfolio risk analysis

Connor, Gregory; Goldberg, Lisa R, and Korajczyk, Robert A. Portfolio risk analysis. Princeton: Princeton University Press; 2010. p. cm $85.00. ISBN 9780691128283 (alk. paper).
Call Number: HG4529.5 .C657 2010 (Library West, On Order)

The powers that be: global energy for the twenty-first century and beyond

Montgomery, Scott L. The powers that be: global energy for the twenty-first century and beyond. Chicago, London: The University of Chicago Press; 2010. p. cm $35.00. ISBN 9780226535005 (cloth : alk. paper). 0226535002 (cloth : alk. paper).
Call Number: HD9502.A2 M656 2010 (Library West)

The publisher: Henry Luce and his American century

Brinkley, Alan. The publisher: Henry Luce and his American century. 1st ed. New York: Alfred A. Knopf; 2010. xiii, 531 p., [16] p. of plates $35.00. ISBN 9780679414445 (hc.). 0679414444 (hc.).
Call Number: PN4874.L76 B75 2010 (Library West, Pending Order)

The puzzle of modern economics: science or ideology?

Backhouse, Roger. The puzzle of modern economics: science or ideology? New York: Cambridge University Press; 2010. 205 p $24.99. ISBN 9780521825542 (hardback). 9780521532617 (pbk.).
Call Number: HB87 .B235 2010 (Library West, On Order)

Raising the global floor: dismantling the myth that we can't afford good working conditions for everyone

Heymann, Jody and Earle, Alison. Raising the global floor: dismantling the myth that we can't afford good working conditions for everyone. Stanford, Calif: Stanford University Press; 2010. p. cm $35.00. ISBN 9780804768900 (cloth : alk. paper).
Call Number: HD6971.8 .H49 2010 (Library West, On Approval)

A random walk down Wall Street: the time-tested strategy for successful investing

Malkiel, Burton Gordon. A random walk down Wall Street: the time-tested strategy for successful investing. New York: W.W. Norton & Co; 2011. p. cm $29.95. ISBN 9780393081435 (hbk.).
Call Number: HG4521 .M284 2011 (Library West, On Order)

Real estate modelling and forecasting

Brooks, Chris and Tsolacos, Sotiris. Real estate modelling and forecasting. Cambridge, UK, New York: Cambridge University Press; 2010. xix, 453 p $95.00. ISBN 9780521873390 (hc). 0521873398.
Call Number: HD1382.5 .B756 2010 (Library West, On Order)

Red plenty

Spufford, Francis. Red plenty. London: Faber; 2010. ISBN 9780571225231.
Call Number: (Library West, On Order)

Reflections on leadership and career development: on the couch with Manfred Kets de Vries

Kets de Vries, Manfred F. R. Reflections on leadership and career development: on the couch with Manfred Kets de Vries. Chichester, San Francisco, CA: John Wiley & Sons; 2010. p. cm $29.95. ISBN 9780470742464.
Call Number: HD57.7 .K484 2010 (Library West, On Order)

The relentless revolution: a history of capitalism

Appleby, Joyce Oldham. The relentless revolution: a history of capitalism. 1st ed. New York: W.W. Norton & Co; 2010. 494 p $29.95. ISBN 9780393068948 (hbk.).
Call Number: HB501 .A648 2010 (Library West)

Reorganize for resilience: putting customers at the center of your business

Gulati, Ranjay. Reorganize for resilience: putting customers at the center of your business. Boston, Mass: Harvard Business Press; 2010. p. cm $35.00. ISBN 9781422117217 (hardcover : alk. paper).
Call Number: HF5415.5 .G85 2010 (Library west, On Order)

The restaurant: from concept to operation

Walker, John R. The restaurant: from concept to operation. 6th ed. Hoboken, NJ: Wiley; 2010. p. cm $70.00. ISBN 9780470626436 (hardback : acid-free paper).
Call Number: TX911.3.M27 W352 2011 (Library West. On Order)

Restoring the power of unions: it takes a movement

Getman, Julius G. Restoring the power of unions: it takes a movement. New Haven: Yale University Press; 2010. p. cm ISBN 9780300137002 (cloth : alk. paper).
Call Number: HD6508 .G38 2010 (Library west, Pending Order)

The return: Russia's journey from Gorbachev to Medvedev

Treisman, Daniel. The return: Russia's journey from Gorbachev to Medvedev. New York: Free Press; 2011. p. cm $30.00. ISBN 9781416560715. 1416560718.
Call Number: JN6695 .T74 2011 (Library West, On Order)

The return to Keynes

Bateman, Bradley W; Hirai, Toshiaki, and Marcuzzo, Maria Cristina. The return to Keynes. Cambridge, Mass: Belknap Press of Harvard University Press; 2010. 312 p $49.95. ISBN 9780674035386.
Call Number: HB99.7 .K476 2010 (Library West)

The rise and fall of Bear Stearns

Greenberg, Alan C and Singer, Mark. The rise and fall of Bear Stearns. New York, NY: Simon & Schuster; 2010. p. cm $26.00. ISBN 9781416562887. 1416562885.
Call Number: HG4930.5 .G74 2010 (Library West, Pending Order)

Robert Morris: financier of the American Revolution

Rappleye, Charles. Robert Morris: financier of the American Revolution. New York: Simon & Schuster; 2010. p. cm $30.00. ISBN 9781416570912. 1416570918.
Call Number: E302.6.M8 R37 2010 (Library West, On Order)

The Sage handbook of marketing theory

Mclaren, Pauline; Saren, Michael Stern Barbara, and Tadajewski. The Sage handbook of marketing theory. 1st ed. Thousand Oaks, CA: SAGE Publications; 2010. p. cm $140.00. ISBN 9781847875051 (cloth).
Call Number: (Library West, Forthcoming Order)

Say everything: how blogging began, what it's becoming, and why it matters

Rosenberg, Scott. Say everything: how blogging began, what it's becoming, and why it matters. New York: Crown Publishing; 2010. 404 p $15.00. ISBN 9780307451378.
Call Number: (Library West, Pending Order)

Seeds of destruction: why the path to economic ruin runs through Washington, and how to reclaim American prosperity

Hubbard, R. Glenn and Navarro, Peter. Seeds of destruction: why the path to economic ruin runs through Washington, and how to reclaim American prosperity. 1st ed. Upper Saddle River, N.J: FT Press; 2010. p. cm $26.99. ISBN 9780137027736 (alk. paper).
Call Number: HC106.84 .H83 2010 (Library West, On Order)

Slapped by the invisible hand: the panic of 2007

Gorton, Gary. Slapped by the invisible hand: the panic of 2007. New York: Oxford University Press; 2010. p. cm $34.95. ISBN 9780199734153 (cloth : alk. paper). (Financial Management Association survey and synthesis series.
Call Number: HG2491 .G674 2010 (Library West, On Approval)

Smart growth: building an enduring business by managing the risks of growth

Hess, Edward D. Smart growth: building an enduring business by managing the risks of growth. New York: Columbia University Press; 2010. p. cm $27.95. ISBN 9780231150507 (cloth : alk. paper). 9780231521758 (ebook).
Call Number: HD2746 .H47 2010 (Library West, On Approval)

The soulful science: what economists really do and why it matters

\Coyle, Diane. The soulful science: what economists really do and why it matters. Rev. ed. Princeton: Princeton University Press; 2010. 296 p $21.95. ISBN 9780691143163 (alk. paper). 9780691136233 (pbk.).
Call Number: HB74.P8 C695 2010 (Library West, On Approval)

Spark: how old-fashioned values drive a twenty-first century corporation : lessons from Lincoln Electric's unique guaranteed employment program

Koller, Frank. Spark: how old-fashioned values drive a twenty-first century corporation : lessons from Lincoln Electric's unique guaranteed employment program. 1st ed. New York: PublicAffairs; 2010. p. cm $25.95. ISBN 9781586487959 (alk. paper).
Call Number: HD9697.W434 L565 2010 (Library West, On Approval)

The Squam Lake report: fixing the financial system

French, Kenneth R. The Squam Lake report: fixing the financial system. Princeton: Princeton University Press; 2010. p. cm $19.95. ISBN 9780691148847 (hbk. : alk. paper).
Call Number: HB3722 .S79 2010 (Library West, Pending Order)

Stakeholder Theory: The State of the Art

Freeman, R. Edward; Harrison, Jeffrey S., and Wicks, Andrew C. Stakeholder Theory: The State of the Art. New York: Cambridge University Press; 2010. p $39.99. ISBN 9780521137935.
Call Number: (Library West, Pending Order)

Stalking the black swan: research and decision-making in a world of extreme volatility

Posner, Kenneth A. Stalking the black swan: research and decision-making in a world of extreme volatility. New York: Columbia University Press; 2010. p. cm $29.95. ISBN 9780231150484 (cloth : alk. paper). 9780231521673 (ebook). (Columbia Business School Publishing.
Call Number: HG4529 .P67 2010 (Library West, On Approval)

Succeeding in China

Fifty Lessons (Firm). Succeeding in China. Boston, Mass: Les50ns; 2010. p. cm $9.95. ISBN 9781422139875 (pbk. : alk. paper). (Lessons learned.
Call Number: HF5415.12.C5 S83 2010 (Library West, On Approval)

The sugar king of Havana: the rise and fall of Julio Lobo, Cuba's last tycoon

Rathbone, John Paul. The sugar king of Havana: the rise and fall of Julio Lobo, Cuba's last tycoon. New York: Penguin Press; 2010. p. cm $27.95. ISBN 9781594202582.
Call Number: HD9114.C89 L637 2010 (Library West, On Order)

SuperCorp: how vanguard companies create innovation, profits, growth, and social good

Kanta, Rosabeth Moss. SuperCorp: how vanguard companies create innovation, profits, growth, and social good. New York: Crown Business; 2010. 336 p $27.50. ISBN 9780307382351 .
Call Number: Library west, Forthcoming Order)

Superpower?: the amazing race between China's hare and India's tortoise

Bahi, Raghav. Superpower?: the amazing race between China's hare and India's tortoise. New York: Portfolio/Penguin; 2010. p ISBN 9781591843962.
Call Number: DS740.5.I5 B34 2010 (Library West)

Switch: how to change things when change is hard

Heath, Chip and Heath, Dan. Switch: how to change things when change is hard. 1st ed. New York: Broadway Books; 2010. 305 p $26.00. ISBN 9780385528757.
Call Number: BF637.C4 H43 2010 (Library West)

Taking economics seriously

Baker, Dean. Taking economics seriously. Cambridge, MA: MIT Press; 2010. p. cm $14.95. ISBN 9780262014182 (hbk. : alk. paper).
Call Number: HB171 .B22 2010 (Library West & MyiLibrary)

---. Taking economics seriously. Cambridge, MA: MIT Press; 2010. 87 p $14.95. ISBN 9780262014182 (hbk. : alk. paper).
Call Number: HB171 .B22 2010 (Library West)

The talent masters: why smart leaders put people before numbers

Conaty, Bill and Charan, Ram. The talent masters: why smart leaders put people before numbers. New York: Crown Business; 2010. ISBN 9780307460264.
Call Number: (Library West, On Order)

Tax havens: how globalization really works

Palan, Ronen; Murphy, Richard, and Chavagneux, Christian. Tax havens: how globalization really works. Ithaca: Cornell University Press; 2010. p. cm $24.95. ISBN 9780801447358 (cloth). 9780801476129 (paper). (Cornell studies in money: Cornell studies in money.
Call Number: HJ2336 .P35 2010 (Library West, On Order)

Thinking about leadership

Keohane, Nannerl O. Thinking about leadership. Princeton: Princeton University Press; 2010. p. cm $27.95. ISBN 9780691142074 (hardcover : alk. paper).
Call Number: JC330.3 .K46 2010 (Library West)

Too big to save: how to fix the U.S. financial system

Pozen, Robert C. Too big to save: how to fix the U.S. financial system. Hoboken, N.J: Wiley; 2010. p. cm ISBN 9780470499054 (cloth).
Call Number: HG181 .P67 2010 (Library West)

Understanding Wall Street

Little, Jeffrey B. Understanding Wall Street. 5th ed. New York: McGraw-Hill; 2010. 371 p $18.95. ISBN 9780071633222.
Call Number: (Library West, On Order)

Unsettled account: the evolution of banking in the industrialized world since 1800

Grossman, Richard S. Unsettled account: the evolution of banking in the industrialized world since 1800. Princeton: Princeton University Press; 2010. p. cm $39.50. ISBN 9780691139050 (cloth : alk. paper). (The Princeton economic history of the western world.
Call Number: HG1551 .G76 2010 (Library West, On Order)

The upside of irrationality: the unexpected logic of defying logic at work and at home

Ariely, Dan. The upside of irrationality: the unexpected logic of defying logic at work and at home. New York, NY: Harper; 2010. p. cm ISBN 9780062004871.
Call Number: (Library West, On Order)

Valuing the unique: the economics of singularities

Karpik, Lucien. Valuing the unique: the economics of singularities. Princeton, NJ: Princeton University Press; 2010. 280 p $39.50. ISBN 9780691135847 (cloth). 9780691137100 (pbk.).
Call Number: (Library West, On Order)

Von Neumann, Morgenstern, and the creation of game theory: from chess to social science, 1900--1960

Leonard, Robert. Von Neumann, Morgenstern, and the creation of game theory: from chess to social science, 1900--1960. New York: Cambridge University Press; 2010. p. cm $95.00. ISBN 9780521562669 (hardback). (Historical perspectives on modern economics.
Call Number: HB144 .L46 2010 (Library West, Pending Order)

The Wall Street journal guide to information graphics: the dos and don'ts of presenting data, facts, and figures

Wong, Dona M. The Wall Street journal guide to information graphics: the dos and don'ts of presenting data, facts, and figures. 1st ed. New York: W.W. Norton & Co; 2010. p. cm $29.95. ISBN 9780393072952 (hbk.).
Call Number: HF5718.22 .W65 2010 (Library West, On Order)

The Wall Street journal guide to the new rules of personal finance: essential strategies for saving, investing, and building a portfolio in a world turned upside down

Kansas, Dave. The Wall Street journal guide to the new rules of personal finance: essential strategies for saving, investing, and building a portfolio in a world turned upside down. 1st ed. New York, NY: Harper Business; 2011. p. cm ISBN 9780061986321.
Call Number: HG179 .K365 2011 (Library West, On Order)

War at the Wall Street journal:inside the struggle to control an American business empire

Ellison, Sarah. War at the Wall Street journal:inside the struggle to control an American business empire. Boston: Houghton Mifflin Harcourt; 2010. xxviii, 274 p $27.00. ISBN 9780547152431. 0547152434.
Call Number: PN4899.N42 W28 2010 (Pending Order)

Wellbeing the five essential elements

Rath, Tom and Harter, James K. Wellbeing the five essential elements. New York: Gallup Press; 2010. 229 p ISBN 9781595620408. 1595620400.
Call Number: (Library West, On Order)

What caused the financial crisis

Friedman, Jeffrey. What caused the financial crisis. Philadelphia: University of Pennsylvania Press; 2010. p. cm $29.95. ISBN 9780812221183 (hardcover : alk. paper).
Call Number: HB3722 .W486 2010 (Library West, On Order)

What I didn't learn in business school: how strategy works in the real world

Barney, Jay B and Clifford, Trish Gorman. What I didn't learn in business school: how strategy works in the real world. Boston, Mass: Harvard Business Review Press; 2010. 288 p $25.95. ISBN 9781422157633 (hardcover : alk. paper).
Call Number: HD30.28 .B36835 2010 (Library West, On Oder)

What's next, Gen X?: keeping up, moving ahead, and getting the career you want

Erickson, Tamara J. What's next, Gen X?: keeping up, moving ahead, and getting the career you want. Boston, Mass: Harvard Business Press; 2010. p. cm $19.95. ISBN 9781422120644 (hbk. : alk. paper).
Call Number: HF5381 .E5855 2010 (Library West)

When the lights went out: a history of blackouts in America

Nye, David E. When the lights went out: a history of blackouts in America. Cambridge, MA: MIT Press; 2010. p. cm $27.95. ISBN 9780262013741 (hbk. : alk. paper).
Call Number: HD9685.U5 N944 2010 (Library West, On Approval)

Where good ideas come: from the natural history of innovation

Johnson, Steven. Where good ideas come: from the natural history of innovation. New York: Riverhead; 2010. p. cm $26.95. ISBN 9781594487712.
Call Number: BF408 .J56 2010 (Library West, On Order)

Who owns the press?: investigating public vs. private ownership of America's newspapers

Pardue, Mary Jane. Who owns the press?: investigating public vs. private ownership of America's newspapers. Portland, Or: Marion Street Press; 2010. p. cm $24.95. ISBN 9781933338309.
Call Number: PN4888.O85 P37 2010 (Library West, On Order)

Winner-take-all politics: how Washington made the rich richer-and turned its back on the middle class

Hacker, Jacob S and Pierson, Paul. Winner-take-all politics: how Washington made the rich richer-and turned its back on the middle class. New York: Simon & Schustser; 2010. p. cm $27.00. ISBN 9781416588696 (hardcover). 9781416588702 (pbk.). 9781416593843 (ebook).
Call Number: HN89.S6 H33 2010 (Library West, On Order)

Zombie economics how: dead ideas still walk among us

Quiggin, John. Zombie economics how: dead ideas still walk among us. Princeton: Princeton University Press; 2010. viii, 238 p $24.95. ISBN 9780691145822 (acid-free paper).
Call Number: HB87 .Q54 2010 (Library West)

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