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Best Business Books: B
Backstage Wall Street: An Insider’s Guide to Knowing Who to Trust, Who to Run from, and How to Maximize Your Investments by
Call Number: HG4928.5 .B77 2012 (Library West)
Publication Date: 2012
Wall Street is very good at one thing: convincing you to act against your own interests. And there’s no one out there better equipped with the knowledge and moxie to explain how it all works than Josh Brown. A man The New York Times referred to as the Merchant of Snark and Barron’s called pot-stirring and provocative, Brown worked for 10 years in the industry, a time during which he learned some hard truths about how clients are routinely treated—and how their money is sent on a one-way trip to Wall Street’s coffers. Backstage Wall Streetreveals the inner workings of the world’s biggest money machine and explains how a relatively small confederation of brilliant, sometimes ill-intentioned people fuel it, operate it, and repair it when necessary—none of which is for the good of the average investor. Backstage WallStreet is about seeing reality for what it is and adjusting your actions accordingly. It’s about learning who and what to steer clear of at all times. And it’s about setting the stage for a bright financial future—your own way.
Bailout: An Inside Account of How Washington Abandoned Main Street While Rescuing Wall Street by
Call Number: HG181 .B32 2012 (Library West)
Publication Date: 2012
The further we dug into the way TARP was being administered, the more obvious it became that Treasury applied a consistent double standard. In the late fall of 2009, as I began receiving the results of two of our most important audits, the contradiction couldn't have been more glaring. When providing the largest financial institutions with bailout money, Treasury made almost no effort to hold them accountable, and the bounteous terms delivered by the government seemed to border on being corrupt. For those institutions, no effort was spared, with government officials often defending their generosity by kneeling at the altar of the "sanctity of contracts." Meanwhile, an entirely different set of rules applied for homeowners and businesses that were most assuredly small enough to fail.
Balance: The Economics of Great Powers From Ancient Rome to Modern America by
Call Number: HB74 .P65 H83 2013 (Library West)
Publication Date: 2013
In this groundbreaking book, two economists explain why economic imbalances cause civil collapse-- and why the United States could be next. From the Ming Dynasty to Ottoman Turkey to imperial Spain, the Great Powers of the world emerged as the greatest economic, political, and military forces of their time--only to collapse into rubble and memory. What is at the root of their demise--and how can the United States stop this pattern from happening again? Glenn Hubbard and Tim Kane present a bold, sweeping account of why powerful nations and civilizations break down under the heavy burden of economic imbalance. Hubbard and Kane compare the twenty-first-century United States to the empires of old and challenge Americans to address the real problems of our country's dysfunctional fiscal imbalance. If there is not a new economics and politics of balance, they show that there will be an inevitable demise ahead.
The Banker's New Clothes: What's Wrong With Banking and What to Do About It by
Call Number: HG1586 .A23 2013 (Library West)
Publication Date: 2013
The past few years have shown that risks in banking can impose significant costs on the economy. Many claim, however, that a safer banking system would require sacrificing lending and economic growth.The Bankers' New Clothesexamines this claim and the narratives used by bankers, politicians, and regulators to rationalize the lack of reform, exposing them as invalid. Admati and Hellwig argue we can have a safer and healthier banking system without sacrificing any of the benefits of the system, and at essentially no cost to society. They show that banks are as fragile as they are not because they must be, but because they want to be--and they get away with it. Whereas this situation benefits bankers, it distorts the economy and exposes the public to unnecessary risks. Weak regulation and ineffective enforcement allowed the buildup of risks that ushered in the financial crisis of 2007-2009. Much can be done to create a better system and prevent crises. Yet the lessons from the crisis have not been learned. Admati and Hellwig seek to engage the broader public in the debate. The Bankers' New Clothescalls for ambitious reform and outlines specific and highly beneficial steps that can be taken immediately.
Bargaining With the Devil: When to Negotiate, When to Fight by
Call Number: BF637 .N4 M58 2010 (Library West and Legal Information Center)
Publication Date: 2010
In an age of terror, our national leaders face such critical decisions every day. Should we negotiate with the Taliban? Iran? North Korea? In private disputes you too may face such adversaries: a business partner who has cheated you, a sibling grabbing part of your inheritance, a greedy divorcing spouse. Across a wide range of difficult conflicts, Mnookin explains how to make wise decisions. He identifies the traps to avoid--emotional, strategic, and political--and the elements that are critical for success. Mnookin's real life case studies cover a remarkable range. Some involve political leaders: Churchill's refusal in 1940 to negotiate with Hitler; Nelson Mandela's choice to initiate negotiations with the government of South Africa. Others involve individuals facing evil regimes: the Soviet KGB or Hitler's SS. Half the cases involve business or family disputes where Mnookin played an active role. In all of them, emotions ran high and demonization ran rampant. Robert Mnookin provides the reader with the tools we need to bargain with the devils in everyday life as well as evaluate the decisions of our national leaders.
Basic Economics: A Common Sense Guide to the Economy by
Call Number: HB171.S713 2007 (Library West)
ISBN: 9780465022526. 4th edition, Basic Books, 689 p. $39.95
Publication Date: 2011
The fourth edition of Basic Economics is both expanded and updated. A new chapter on the history of economics itself has been added, and the implications of that history examined. A new section on the special role of corporations in the economy has been added to the chapter on government and big business, among other additions throughout the book. Basic Economics, which has now been translated into six languages, has grown so much that a large amount of material in the back of the book in previous editions has now been put online instead, so the book itself and its price will not have to expand. The central idea of Basic Economics, however, remains the same: that the fundamental facts and principles of economics do not require jargon, graphs, or equations, and can be learned in a relaxed and even enjoyable way.
The Battle of Bretton Woods: John Maynard Keynes, Harry Dexter White, and the Making of a New World Order by
Call Number: HG255 .S837 2013 e-book (MyiLibrary)
Publication Date: 2013
The name of the remote New Hampshire town where representatives of 44 nations gathered in July 1944, in the midst of the century's second great war, has become shorthand for enlightened globalization. The story surrounding the historic Bretton Woods accords is full of startling drama, intrigue, and rivalry, which are vividly brought to life in Steil's epic account.
Beautiful Game Theory - How Soccer Can Help Economics Economics by
Call Number: HB74 .P8 .P27 2014 (Library West)
ISBN: 9780691144023. Princeton University Press, 211 p., $35.00
Publication Date: 2014
A wealth of research in recent decades has seen the economic approach to human behavior extended over many areas previously considered to belong to sociology, political science, law, and other fields. Research has also shown that economics can provide insight into many aspects of sports, including soccer. Beautiful Game Theory is the first book that uses soccer to test economic theories and document novel human behavior. In this brilliant and entertaining book, Ignacio Palacios-Huerta illuminates economics through the world’s most popular sport. He offers unique and often startling insights into game theory and microeconomics, covering topics such as mixed strategies, discrimination, incentives, and human preferences. He also looks at finance, experimental economics, behavioral economics, and neuroeconomics. Soccer provides rich data sets and environments that shed light on universal economic principles in interesting and useful ways. Essential reading for students, researchers, and sports enthusiasts, Beautiful Game Theory is the first book to show what soccer can do for economics.
Beauty Pays: Why Attractive People are More Successful by
Call Number: HF5386 .H243 2011 (Library West)
Publication Date: 2011
The first book to seriously measure the advantages of beauty, Beauty Pays demonstrates how society favors the beautiful and how better-looking people experience startling but undeniable benefits in all aspects of life. Noted economist Daniel Hamermesh shows that the attractive are more likely to be employed, work more productively and profitably, receive more substantial pay, obtain loan approvals, negotiate loans with better terms, and have more handsome and highly educated spouses. Hamermesh illustrates how attractive workers make more money, how these amounts differ by gender, and how looks are valued differently based on profession. He considers whether extra pay for good-looking people represents discrimination, and, if so, who is discriminating. Hamermesh even examines whether government programs should aid the ugly. He also discusses whether the economic benefits of beauty will persist into the foreseeable future and what the "looks-challenged" can do to overcome their disadvantage. Beauty Pays proves that beauty's rewards are anything but superficial.
Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by
Call Number: QA76.2.J63 S35 2015 (Library West, On Order)
Publication Date: Crown, 2015. $14.87
There have been many books--on a large and small scale--about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world. Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products. A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
Beeronomics; How Beer Explains the World by
Call Number: HD9397.A2S95 2017 (Library West)
Publication Date: Oxford, 2017
From prompting a transition from hunter-gatherer to an agrarian lifestyle in ancient Mesopotamia to bankrolling Britain's imperialist conquests, strategic taxation and the regulation of beer has played a pivotal role throughout history. Beeronomics: How Beer Explains the World tells thesestories, and many others, whilst also exploring the key innovations that propelled the industrialization and consolidation of the beer market.At the same time when mega-mergers in the brewing industry are creating huge transnationals selling their beer across the globe, the craft beer movement in America and Europe has brought the rich history of ancient brewing techniques to the forefront in recent years. But less talked about is theeconomic influence of this beverage on the world and the myriad ways it has shaped the course of history. Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trendsand tastes.Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led tothe spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the eraof global integration - one multinational AB InBev, claims 46% of all beer profits - but there's a counterrevolution afoot of small, independent craft breweries in both America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles onshelves at your local supermarket or on tap at the nearby pub.
The Behavior Gap: Simple Ways to Stop Doing Dumb Things With Money by
Call Number: HG179 .R447 2012 (Library West)
ISBN: 9781591844648.Portfolio Penguin,178p.,$24.95
Publication Date: 2012
Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-"the behavior gap." Using simple drawings to explain the gap, he found that once people understood it, they started doing much better. Richards' way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.
Being Global: How to Think, Act, and Lead in a Transformed World by
Call Number: HD57.7 .C32 2012 (Library West)
Publication Date: 2012
What does it take to lead a global business? What makes being a global business leader today such a complex task? It’s more than mastering your knowledge of various geographies and cultures, though that is essential. But to succeed, you must also master the complex mind-set and competencies needed to lead in today’s fully globalized world. Not an easy assignment. Enter Ángel Cabrera and Gregory Unruh. They pull from their extensive experience as well as research they conducted at the Thunderbird School of Global Management, which has been cited by theFinancial Times andThe Economis tfor its authority on global business. Cabrera and Unruh define a new context for global leadership, illustrating the challenges facing today’s executives. Being Global is written for leaders at all levels of their careers who aspire to think and act globally and who need some help getting there. Cabrera and Unruh provide the tools and guidance to help you develop even deeper leadership skills, to benefit both you and your organization.
Being the Boss: The 3 Imperatives for Becoming a Great Leader by
Call Number: HF5549.12.H554 2011 (Library West)
ISBN: 9781422163894.HarvardBusinessReviewPress, 284p.$25.95
Publication Date: 2011
You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're not alone. As Linda Hill and Kent Lineback reveal in Being the Boss, becoming an effective manager is a painful, difficult journey. It's trial and error, endless effort, and slowly acquired personal insight. Many managers never complete the journey. At best, they just learn to get by. At worst, they become terrible bosses. Packed with compelling stories and practical guidance, Being the Boss is an indispensable guide for not only first-time managers but all managers seeking to master the most daunting challenges of leadership.
The Benefit and the Burden: American Tax Reform--Why We Need It and What It Will Take by
Call Number: KJ2381 .B375 2012 (Library West)
Publication Date: 2012
A thoughtful argument for American tax reform, arguably the most overdue political debate facing the nation, from one of the most respected political and economic thinkers of our time. The United States Tax Code has undergone no serious reform since 1986. Since then, loopholes, exemptions, credits, and deductions have distorted its clarity, increased its inequity, and frustrated our ability to govern ourselves. At its core, any tax system is in place to raise the revenue needed to pay the government’s bills. But where that revenue should come from raises crucial questions: Should our tax code be progressive, with the wealthier paying more than the poor, and if so, to what extent? Should we tax income or consumption or both? Of the various ideas proposed by economists and politicians what will work and won’t? Bartlett explores the surprising answers to all of these questions. Tax reform will be a major issue debated in the years ahead. Growing budget deficits and the expiration of various tax cuts loom. Reform, once a philosophical dilemma, is turning into a practical crisis. Bartlett explores the distributional, technical, and political advantages and costs of the various proposals and ideas that will come to dominate America’s political conversation in the years to come.
Benjamin Graham, Building a Profession by
Call Number: HG4521.G73 2010 (Library West, On Order)
Publication Date: 2010-04-13
How One Man Created a Profession--and Entirely Transformed the World of Investing "The small list of investment books that must grace the library of any serious investor--not to gather dust, but to be opened over and over again--just grew by one. This wonderful compilation of the wit and wisdom of Benjamin Graham is the new addition. Savor it. Learn from it. Treasure it." John C. Bogle, founder and former Chief Executive, The Vanguard Group "If youth is measured by creativity and excitement about new ideas and a thirst for learning, then Ben Graham-in his early 80s-was the youngest guy in the room when two-dozen stellar investment managers met for three days to explain the inner workings of investment management." Charles D. Ellis, CFA, Bestselling Author of Winning the Loser''s Game "These writings, spanning over 30 years, help us understand even better the remarkable achievement of this visionary man and his lasting influence on the finance profession." Burton Malkiel, Princeton University, Bestselling Author of A Random Walk Down Wall Street "Investing involves the intelligent triangulation between fundamentals, psychology, and prices. Benjamin Graham, Building a Profession . . . illustrates how this investment legend never stopped thinking about this multi-dimensional challenge." Seth Klarman, The Baupost Group "Serious professionals in the investment business will delight in pouring over this and checking their own thoughts against those of the master." Jeffrey J. Diermeier, CFA, Diermeier Family Foundation, and former CFA Institute president and CEO "This is a must-read for anyone interested in the history and development of our profession and the importance of critical investment thinking." Gary P. Brinson, CFA, GP Brinson Investments "Some investors (''the happy few'') know that Ben Graham''s writings on financial analysis give them a leg up. So they will want to read this book, and other investors should." Jean-Marie Eveillard, First Eagle Funds "The CFA Institute and Jason Zweig have performed an invaluable service to our profession in collecting these [writings] in one volume." William H. Miller, CFA, Legg Mason Funds Management About the Book: When Benjamin Graham began workingon Wall Street in 1914, the centerof American finance resembled a lawless frontier.The concept of regulatory laws was in itsinfancy, the SEC wouldn''t see the light of dayfor 20 years, and many firms hid assets andearnings from nosy outsiders. And security analysts didn''t exist as weknow them. They were called "diagnosticians,"and they didn''t do much analyzing. These investorsprided themselves on going with the"feel" of the market, and most of them rarelylooked at a financial statement. Appalled by the lack of research and quantification,Benjamin Graham set out to changeall this--and ended up creating the disciplineof modern security analysis. A collection of rare writings by and interviewswith one of financial history''s most brilliantvisionaries, Benjamin Graham, Building aProfession presents Graham''s evolution of ideason security analysis spanning five decades.Articles include: "Should Security Analysts Have aProfessional Rating? The Affirmative Case" Financial Analysts Journal (1945) "Toward a Science of Security Analysis" Financial Analysts Journal (1952) "Inflated Treasuries and DeflatedStockholders: Are CorporationsMilking Their Owners?" Forbes (1932) "The Future of Financial Analysis" Financial Analysts Journal (1963) "Controlling versus OutsideStockholders" Virginia Law Weekly (1953) These pages reveal the revolutionary ideas of aman who didn''t so much find his calling as hecreated it from scratch--and opened the doorfor entire generations of investors.
The Best Investment Writing: Selected Writing from Leading Investors and Authors by
Call Number: (Library West, On Order)
Publication Date: 2017-07-31
Are you looking for some ideas to help you improve your portfolio? Let the brightest, most insightful minds in investing help.The Best Investment Writing - Volume 1 contains 32 hand-selected articles. These are the best pieces from some of the most respected money managers and investment researchers in the world.You'll get valuable insights into:-- The strategies that produce some of the highest historical returns -- Five due diligence questions we must ask before investing-- Why we often make poor "complex" investing decisions-- The easiest, most powerful method to estimate future stock returns-- How to spend our investment gains to maximize genuine happinessThe Best Investment Writing - Volume 1 reads like a masters course in investing. See how it can help you become a better investor today. With contributions from: Jason Zweig, Gary Antonacci, Morgan Housel, Ben Hunt, Todd Tresidder, Patrick O'Shaughnessy, Meb Faber, David Merkel, Norbert Keimling, Adam Butler, Stan Altshuller, Tom McClellan, Jared Dillian, Raoul Pal, Barry Ritholtz, Ken Fisher, Chris Meredith, Aswath Damodaran, Ben Carlson, Dave Nadig, Josh Brown, Corey Hoffstein, Jason Hsu, Wes Gray, John Reese, Larry Swedroe, Cullen Roche, Jonathan Clements, Michael Kitces, Charlie Bilello, John Mauldin
Better Living Through Economics by
Call Number: HB74.5 .B48 2010 (Library West)
Publication Date: 2010
Better Living Through Economics consists of twelve case studies that demonstrate how economic research has improved economic and social conditions over the past half century by influencing public policy decisions. Economists were obviously instrumental in revising the consumer price index and in devising auctions for allocating spectrum rights to cell phone providers in the 1990s. But perhaps more surprisingly, economists built the foundation for eliminating the military draft in favor of an all-volunteer army in 1973, for passing the Earned Income Tax Credit in 1975, for deregulating airlines in 1978, and for implementing the Pension Reform Act of 2006 that allowed employers to automatically enroll employees in a 401(k). Other important policy changes include a new approach to monetary policy that resulted in moderated economic fluctuations (at least until 2008!), the reduction of trade impediments that allows countries to better exploit their natural advantages, a revision of antitrust policy to focus on those market characteristics that affect competition, and the adoption of tradable emissions rights which has improved our environment at minimum cost.
Better Under Pressure: How Great Leaders Bring Out the Best in Themselves and Others by
Call Number: HD38.2 .M46227 2011 (Library West)
ISBN: 9781422138700. Harvard Business Press, 191 p. $29.95
Publication Date: 2011
Most business leaders can take only so much pressure before their performance slides. Yet some CEOs deliver their greatest successes when times get toughest—when customers’ preferences are shifting away from a company’s products, when new regulations are shrinking profit margins, when political unrest is destroying supply lines. In Better Under Pressure, Justin Menkes reveals the common traits that make these leaders successful. Drawing on in-depth interviews with sixty CEOs from an array of industries and performance data from two hundred other leaders, Menkes shows that great executives strive relentlessly to maximize their own potential—as well as stoke their people’s innate thirst for their own triumphs. Deeply personal, brimming with compelling stories from real-life CEOs, and packed with powerful insights, tools, and practices, this book is a potent resource for aspiring, emerging, and seasoned business leaders alike.
Betting on China: Chinese Stocks, American Stock Markets, and the Wagers on a New Dynamic in Global Capitalism by
Call Number: HG4028.S7 K58 2012 e-book (MyiLibrary)
Publication Date: 2012
Betting on China takes readers on an illuminating journey into the often confusing world of Chinese stock issuances in America. It looks at the phenomenon of equity and capital exchanged between the world′s two largest economies and the implications for global finance. The book examines the context and underpinnings of the Sino-American equity relationship, revealing its core dynamics through real-world case studies that range from the precedent-setting blockbuster IPO of China Mobile to the near breakdown of the U.S.-China equity exchange mechanism brought about by short seller attacks on Chinese concept stocks. American born author and Beijing-based consultant Robert Koepp explores the reasons and the means by which China, America, and the global economy reap enormous gains from the process of Chinese companies issuing equity shares on U.S. stock markets. Detailed but accessible, Betting on China is essential reading for global finance professionals, policymakers and regulators, students of finance, people doing business in China, and anyone curious about China′s place in-and impact on-the global economy today and in the years to come.
Between Debt and the Devil: Money, Credit, and Fixing Global Finance by
Call Number: HG3881 .T88 2015 (Library West, On Order)
Publication Date: Princeton, 2015. $29.95
Adair Turner became chairman of Britain's Financial Services Authority just as the global financial crisis struck in 2008, and he played a leading role in redesigning global financial regulation. In this eye-opening book, he sets the record straight about what really caused the crisis. It didn't happen because banks are too big to fail--our addiction to private debt is to blame. Between Debt and the Devil challenges the belief that we need credit growth to fuel economic growth, and that rising debt is okay as long as inflation remains low. In fact, most credit is not needed for economic growth--but it drives real estate booms and busts and leads to financial crisis and depression. Turner explains why public policy needs to manage the growth and allocation of credit creation, and why debt needs to be taxed as a form of economic pollution. Banks need far more capital, real estate lending must be restricted, and we need to tackle inequality and mitigate the relentless rise of real estate prices. Turner also debunks the big myth about fiat money--the erroneous notion that printing money will lead to harmful inflation. To escape the mess created by past policy errors, we sometimes need to monetize government debt and finance fiscal deficits with central-bank money. Between Debt and the Devil shows why we need to reject the assumptions that private credit is essential to growth and fiat money is inevitably dangerous. Each has its advantages, and each creates risks that public policy must consciously balance.
Beyond Competitive Advantage: How to Solve the Puzzle of Sustainable Growth While Creating Value by
Call Number: HD30.28 .Z43 2016 (Library West, Pre-Order)
Publication Date: HBR Press, 2016. $35.00
Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can’t touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: investors aren’t interested in history, and they already know you’re profitable and competitive--that knowledge is baked into your stock price. The hard reality is that a competitive advantage just isn’t enough. Investors want companies to surprise them with unexpected value, which means that you can outperform market expectations only if you as a leader know how to find, create, and deliver a series of multiple competitive advantages. This is why a corporate theory is so important. A good corporate theory provides a compass for those at the strategic helm, guiding their decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. Behind every long-term corporate success story lies a basic theory about how that company creates value. InBeyond Competitive Advantage, strategy professor Todd Zenger describes what makes a great corporate theory and helps readers understand the many tensions and trade-offs they’ll face as they apply the theory to meet the challenge of market expectations. Based on years of research and analysis,Beyond Competitive Advantage provides managers and executives with a framework for both sustaining value and creating growth.
Beyond Reason: Using Emotions as you Negotiate by
Call Number: BF637 .N4 F55 2006 (Library West)
ISBN: 9780143037781. Penguin Books, 180 p.
Publication Date: 2006
In Getting to Yes, renowned educator and negotiator Roger Fisher presented a universally applicable method for effectively negotiating personal and professional disputes. Building on his work as director of the Harvard Negotiation Project, Fisher now teams with Harvard psychologist Daniel Shapiro, an expert on the emotional dimension of negotiation. In Beyond Reason, they show readers how to use emotions to turn a disagreement-big or small, professional or personal-into an opportunity for mutual gain.
Beyond the Invisible Hand: Groundwork for a New Economics by
Call Number: HB71 .B37 2010 (Library West)
Publication Date: 2010
One of the central tenets of mainstream economics is Adam Smith's proposition that, given certain conditions, self-interested behavior by individuals leads them to the social good, almost as if orchestrated by an invisible hand. This deep insight has, over the past two centuries, been taken out of context, contorted, and used as the cornerstone of free-market orthodoxy. Kaushik Basu argues that mainstream economics and its conservative popularizers have misrepresented Smith's insight and hampered our understanding of how economies function, why some economies fail and some succeed, and what the nature and role of state intervention might be. Comparing this view of the invisible hand with the vision described by Kafka--in which individuals pursuing their atomistic interests, devoid of moral compunction, end up creating a world that is mean and miserable--Basu argues for collective action and the need to shift our focus from the efficient society to one that is also fair.The book challenges some of the precepts of mainstream economics. It maintains that, by ignoring the role of culture and custom, traditional economics promotes the view that the current system is the only viable one, thereby serving the interests of those who do well by this system. Beyond the Invisible Hand challenges readers to fundamentally rethink the assumptions underlying modern economic thought and proves that a more equitable society is both possible and sustainable, and hence worth striving for. By scrutinizing Adam Smith's theory, this impassioned critique of contemporary mainstream economics debunks traditional beliefs regarding best economic practices, self-interest, and the social good.
Big Data: A Revolution That Will Transform How We Live, Work, and Think by
Call Number: QA76.9 .D343 M396 2013 (Library West)
Publication Date: 2013
A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. Which paint color is most likely to tell you that a used car is in good shape and how did Google searches predict the spread of the H1N1 flu outbreak? The key to answering these questions, and many more, is big data. "Big data" refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena--from the price of airline tickets to the text of millions of books--into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we havent even done yet, based on big datas ability to predict our future behavior. Two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. "Big Data "is the first big book about the next big thing.
Big Deal: 2000 and Beyond by
Call Number: HD2746.55.U5 W37 2000 (Library West)
Publication Date: 2000
"Chrysler-Daimler...Travelers-Salomon-Citicorp...NYNEX-Bell Atlantic....Ten years ago even the most visionary Wall Streeter could not have predicted the megamergers of the late 1990s. Wasserstein now presents a fascinating, colorful overview of the history of corporate mergers and buyouts from the roaring '20s to the current era. A veteran of over one thousand corporate deals and a man who knows today's biggest players personally, from Barry Diller to Sumner Redstone, Wasserstein moves from the historical to the human dramas behind the headlines. He asks, and answers, the important questions that every financial watcher--and investor--needs to know. Are companies overpaying for their corporate acquisitions? What's the impact of the rise in Internet stock prices and the boom in IPOs? Wasserstein makes a persuasive argument that the explosion of corporate alliances will have an effect as dramatic as the industrial revolution. Big Deal is a masterful journey through the fascinating world of big business. Entertaining and illuminating from beginning to end, it explains why today's mergers and acquisitions change not only the way we do business, but the way we live."
Big Ideas in Macroeconomics: A Nontechnical View by
Call Number: HB172.5 .A789 2013 (Library West)
ISBN: 9780262019736. 415 p., MITPress,$40.00
Publication Date: 2013
Macroeconomists have been caricatured either as credulous savants in love with thebeauty of their mathematical models or as free-market fundamentalists who admit no doubt as to themarket's wisdom. In this book, Kartik Athreya draws a truer picture, offering a nontechnicaldescription of prominent ideas and models in macroeconomics, arguing for their value as interpretivetools as well as their policy relevance. Athreya deliberately leaves out the technical machinery,providing students new to modern macroeconomics as well as readers with no formal training in economics or mathematics with an essential guide to the sometimes abstract ideas that drive macroeconomists' research and practical policy advice. Athreya describes the main approach to macroeconomic model construction,the foundational Walrasian general equilibrium framework, and its modern version, theArrow-Debreu-McKenzie (ADM) model. In the heart of the book, Athreya shows how the Walrasian approach shapes and unifiesmuch of modern macroeconomics. He details models central to ongoing macroeconomic analyses: theneoclassical and stochastic growth models, the standard incomplete-markets model, theoverlapping-generations model, and the standard search model. Athreya's accessible primer traces thelinks between the views and policy advice of modern macroeconomists and their shared theoreticalapproach.
Big Money Thinks Small: Biases, Blind Spots, and Smarter Investing by
Call Number: HG4515.T55 2017 (Library West, On Order)
Publication Date: Columbia Business School, 2017
Investors are tempted daily by misleading or incomplete information. They may make a lucky bet, realize a sizable profit, and find themselves full of confidence. Their next high-stakes gamble might backfire, not only hitting them in the balance sheet but also taking a mental and emotional toll. Even veteran investors can be caught off guard: a news item may suddenly cause havoc for an industry they've invested in; crowd mentality among fellow investors may skew the market; a CEO may turn out to be unprepared to effectively guide a company. How can one stay focused in such a volatile profession? If you can't trust your past successes to plan and predict, how can you avoid risky situations in the future? In Big Money Thinks Small, veteran fund manager Joel Tillinghast shows investors how to avoid making these mistakes. He offers a set of simple but crucial steps to successful investing, including: #65533; Know yourself, how you arrive at decisions, and how you might be susceptible to self-deception. #65533; Make decisions based on your own expertise, and do not invest in what you don't understand. #65533; Select only trustworthy and capable colleagues and collaborators. #65533; Learn how to identify and avoid investments with inherent flaws. #65533; Always search for bargains, and never forget that the first responsibility of an investor is to identify mispriced stocks. Patience and methodical planning will pay far greater dividends than flashy investments. Tillinghast teaches readers how to learn from their mistakes--and his own, giving investors the tools to ask the right questions in any situation and to think objectively and generatively about portfolio management.
The Big Short: Inside the Doomsday Machine by
Call Number: HC106.83 .L5 2010 (Library West)
ISBN: 9780393072235.W.W.Norton, 266p.$27.95
Publication Date: 2010
The real story of the crash began in bizarre feeder markets where the sun doesn't shine and the SEC doesn't dare, or bother, to tread: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower- and middle-class Americans who can't pay their debts. The smart people who understood what was or might be happening were paralyzed by hope and fear; in any case, they weren't talking.Michael Lewis creates a fresh, character-driven narrative brimming with indignation and dark humor, a fitting sequel to his #1 bestseller Liar's Poker. Out of a handful of unlikely-really unlikely-heroes, Lewis fashions a story as compelling and unusual as any of his earlier bestsellers, proving yet again that he is the finest and funniest chronicler of our time.
The Billionaire's Apprentice: The Rise of the Indian-American Elite and the Fall of the Galleon Hedge Fund by
Call Number: HG4530 .R337 2013 (Library West)
Publication Date: 2013
Just as WASPs, Irish-Catholics and Our Crowd Jews once made the ascent from immigrants to powerbrokers, it is now the Indian-American's turn. Citigroup, PepsiCo and Mastercard are just a handful of the Fortune 500 companies led by a group known as the "Twice Blessed." Yet little is known about how these Indian emigres (and children of emigres) rose through the ranks. Until now... The collapse of the Galleon Group--a hedge fund that managed more than $7 billion in assets--from criminal charges of insider trading was a sensational case that pitted prosecutor Preet Bharara, himself the son of Indian immigrants, against the best and brightest of the South Asian business community. At the center of the case was self-described King of Kings, Galleon's founder Raj Rajaratnam, a Sri-Lankan-born, Wharton-educated billionaire. But the most shocking allegation was that the éminence grise of Indian business, Rajat Gupta, was Rajaratnam's accomplice and mole. If not for Gupta's nose-to-the-grindstone rise to head up McKinsey & Co and a position on the Goldman Sachs board, men like Rajaratnam would have never made it to the top of America's moneyed elite. Author Anita Raghavan uncovers the secrets of this subculture--an incredible tale of triumph, temptation and tragedy.
Bloodsport: When Ruthless Dealmakers, Shrewd Ideologues, and Brawling Lawyers Toppled the Corporate Establishment by
Call Number: HD2785 .T45 2016 (Library West, Pre-Order)
Publication Date: Public Affairs, 2016. $28.99
The epic battle of the fascinating, flawed figures behind America’s deal culture and their fight over who controls and who benefits from the immense wealth of American corporations. Bloodsport is the story of how the mania for corporate deals and mergers all began. The riveting tale of how power lawyers Joe Flom and Marty Lipton, major Wall Street players Felix Rohatyn and Bruce Wasserstein, prominent jurists, and shrewd ideologues in academic garb provided the intellectual firepower, creativity, and energy that drove the corporate elite into a less cozy, Hobbesian world. With total dollar volume in the trillions, the zeal for the deal continues unabated to this day. Underpinning this explosion in mergers and acquisitions--including hostile takeovers--are four questions that radically disrupted corporate ownership in the 1970s, whose force remains undiminished: Are shareholders the sole "owners” of corporations and the legitimate source of power? Should control be exercised by autonomous CEOs or is their assumption of power illegitimate and inefficient? Is the primary purpose of the corporation to generate jobs and create prosperity for the masses and the nation? Or is it simply to maximize the wealth of shareholders? This battle of ideas became the "bloodsport” of American business. It set in motion the deal-making culture that led to the financialization of the economy and it is the backstory to ongoing debates over competitiveness, job losses, inequality, stratospheric executive pay, and who "owns” America’s corporations.
Birdseye: The Adventures of a Curious Man by
Call Number: HD9217.U52 B575 2012 (Library West)
ISBN: 9780385527057.Doubleday, 251 p. $25.95
Publication Date: 2012
From the author who gave us Cod, Salt, and other informative bestsellers, the first biography of Clarence Birdseye, the eccentric genius inventor whose fast-freezing process revolutionized the food industry and American agriculture.
Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money by
Call Number: HG1710 .P68 2015 (Library West, On Order)
Publication Date: Harper, 2015. $27.99
Bitcoin, the landmark digital money and financial technology, has spawned a global social movement with utopian ambitions. The notion of a new currency, maintained by the computers of users around the world, has been the butt of many jokes, but that has not stopped it from growing into a technology worth billions of dollars, supported by the hordes of followers who have come to view it as the most important new idea since the creation of the internet. Believers from Beijing to Buenos Aires see the potential for a financial system free from banks and governments, and a new global money for the digital age. An unusual tale of group invention, Digital Gold tells the story of the colorful characters who have built Bitcoin, including a Finnish college student, an Argentinian millionaire, a Chinese entrepreneur, Tyler and Cameron Winklevoss, Bitcoin's elusive creator, Satoshi Nakamoto, and the founder of the Silk Road online drug market, Ross Ulbricht. With Digital Gold, New York Times reporter Nathaniel Popper offers a brilliant and engrossing account of this new technology—one filled with dramatic booms and busts that have led to untold riches for some and prison terms for others. But at each step of the way, Bitcoin has provided one of the most fascinating tests of how money works, who benefits from it, and what it might look like in the future.
Black Box Casino: How Wall Street's Risky Shadow Banking Crashed Global Finance by
Call Number: HB3717 2008 .E54 2011 e-book (MyiLibrary and Library West)
Publication Date: 2011
Years after the economic crisis of the late 2000s, Americans still want to know what went wrong—and why. Black Box Casino: How Wall Street's Risky Shadow Banking Crashed Global Finance provides an accurate and understandable explanation, compiling and interpreting mountains of evidence to provide clear analysis and insight into the crisis that traumatized people and institutions around the globe. The book provides a thorough, in-depth examination of the multiple contributing factors. The author goes back as far as 15 years before the crisis to show how the well-intentioned idea of providing home ownership prompted a government led effort to steadily weaken credit standards. He assigns partial blame on regulators that were unaware of growing levels of risk, ignored mounting evidence of a housing bubble, and failed to grasp the unintended consequences of certain regulations. The origins of the overload of subprime collateralized debt obligations that led to concentrated risks on the balance sheets of many large banks around the world are also explained.
The Black Swan: The Impact of the Highly Improbable by
Call Number: Q375 .T35 2007 (Library West)
Publication Date: 2007
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Why do we not acknowledge the phenomenon of black swans until after they occur. According to Taleb humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don't know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the "impossible." We restrict our thinking to the inconsequential, while large events continue to surprise us and shape our world. He offers surprisingly simple tricks for dealing with black swans and benefiting from them. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probabilitytheory. "The Black Swan" is a landmark book-itself a black swan.
Blink: The Power of Thinking Without Thinking by
Call Number: BF448 .G53 2005 (Library West)
ISBN: 0316172324.Little,BrownandCo., 288p.$25.95
Publication Date: 2005
How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment by
Call Number: P96 .E25 E53 2013 (Library West)
ISBN: 9780805094336.HenryHolt, 307 p., $30.00
Publication Date: 2013
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most popular professors What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this groundbreaking book, Alberse explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. She reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today’s high-stakes business world at large.
The Boom: How Fracking Ignited the American Energy Revolution and Changed the World by
Call Number: HD9565 .G65 2014 (Library West)
Publication Date: Simon & Schuster, 2014. $26.00
Russell Gold, a brilliant and dogged investigative reporter at The Wall Street Journal, has spent more than a decade reporting on one of the biggest stories of our time: the spectacular, world-changing rise of "fracking." Recognized as a finalist for the Pulitzer Prize and a recipient of the Gerald Loeb Award for his work, Gold has traveled along the pipelines and into the hubs of this country's energy infrastructure; he has visited frack sites from Texas to North Dakota; and he has conducted thousands of interviews with engineers and wildcatters, CEOs and roughnecks, environmentalists and politicians. He has also sifted through reams of engineering reports, lawsuit transcripts, and financial filings. The result is an essential book-a commanding piece of journalism, an astounding study of human ingenuity, and an epic work of storytelling. Fracking has vociferous critics and fervent defenders, but the debate between these camps has obscured the actual story: Fracking has become a fixture of the American landscape and the global economy. It has upended the business models of energy companies around the globe, and it has started to change geopolitics and global energy markets in profound ways. Gold tells the story of this once-obscure oilfield technology-a story with an incredible cast of tycoons and geologists, dreamers and drillers, speculators and skeptics, a story that answers a critical question of our time: Where will the energy come from to power our world-and what price will we have to pay for it?
Boomerang: Travels in the New Third World by
Call Number: HB3717 2008 .L49 2011 (Library West)
Publication Date: 2011
The tsunami of cheap credit that rolled across the planet between 2002 and 2008 was more than a simple financial phenomenon: it was temptation, offering entire societies the chance to reveal aspects of their characters they could not normally afford to indulge. Icelanders wanted to stop fishing and become investment bankers. The Greeks wanted to turn their country into a piñata stuffed with cash and allow as many citizens as possible to take a whack at it. The Germans wanted to be even more German; the Irish wanted to stop being Irish. Michael Lewis's investigation of bubbles beyond our shores is so brilliantly, sadly hilarious that it leads the American reader to a comfortable complacency: oh, those foolish foreigners. But when he turns a merciless eye on California and Washington, DC, we see that the narrative is a trap baited with humor, and we understand the reckoning that awaits the greatest and greediest of debtor nations.
Borrow: The American Way of Debt by
Call Number: HG3756 .U54 H95 2012 (Library West)
ISBN: 9780307741684.VintageBooks, 292 p., $15.00
Publication Date: 2012
In this lively history of consumer debt in America, economic historian Louis Hyman demonstrates that today’s problems are not as new as we think. Borrow examines how the rise of consumer borrowing—virtually unknown before the twentieth century—has altered our culture and economy. Starting in the years before the Great Depression, increased access to money raised living standards but also introduced unforeseen risks. As lending grew more and more profitable, it displaced funds available for business borrowing, setting our economy on an unsustainable course. Told through the vivid stories of individuals and institutions affected by these changes, Borrow charts the collision of commerce and culture in twentieth-century America, giving an historical perspective on what is new—and what is not—in today’s economic turmoil.
Boulevard of Broken Dreams: Why Public Efforts to Boost Entepreneurship and Venture Capital Have Failed and What to Do About It. by
Call Number: HB615 .L457 2009 (Library West)
Publication Date: 2009
Silicon Valley, Singapore, Tel Aviv--the global hubs of entrepreneurial activity--all bear the marks of government investment. Yet, for every public intervention that spurs entrepreneurial activity, there are many failed efforts that waste untold billions in taxpayer dollars. When has governmental sponsorship succeeded in boosting growth, and when has it fallen terribly short? Boulevard of Broken Dreams is the first extensive look at the ways governments have supported entrepreneurs and venture capitalists across decades and continents. Josh Lerner provides valuable insights into why some public initiatives work while others are hobbled by pitfalls, and he offers suggestions for how public ventures should be implemented in the future. Lerner uncovers the extent of government influence in prompting growth. He examines the public strategies used to advance new ventures, points to the challenges of these endeavors, and reveals the common flaws undermining far too many programs. Lerner explains why governments cannot dictate how venture markets evolve, and why they must balance their positions as catalysts with an awareness of their limited ability to stimulate the entrepreneurial sector. As governments worldwide seek to spur economic growth in ever more aggressive ways, Boulevard of Broken Dreams offers an important caution. The book argues for a careful approach to government support of entrepreneurial activities, so that the mistakes of earlier efforts are not repeated.
Bourgeois Dignity: Why Economics Can't Explain the Modern World by
Call Number: HC51 .M395 2010 (Library West)
Publication Date: 2010
The big economic story of our times is how China and India began to embrace neoliberal ideas of economics and attributed a sense of dignity and liberty to the bourgeoisie they had denied for so long. The result was an explosion in economic growth and proof that economic change depends less on foreign trade, investment, or material causes, and a whole lot more on ideas and what people believe. So says Deirdre N. McCloskey in Bourgeois Dignity, a fiercely contrarian history that wages a similar argument about economics in the West. She turns her attention to seventeenth- and eighteenth-century Europe to reconsider the birth of the industrial revolution and the rise of capitalism. According to McCloskey, our modern world was not the product of new markets and innovations, but rather the result of shifting opinions about them. During this time, talk of private property, commerce, and even the bourgeoisie itself radically altered, becoming far more approving and flying in the face of prejudices several millennia old. The wealth of nations, then, didn’t grow so dramatically because of economic factors: it grew because rhetoric about markets and free enterprise finally became enthusiastic and encouraging of their inherent dignity. Bourgeois Dignity is a feast of intellectual riches from one of our most spirited and ambitious historians.
Bourgeois Equality: How Ideas, Not Capital or institutions, Enriched the World by
Call Number: HC79.T4 M4 2016 (Library West, On Order)
Publication Date: University of Chicago, 2016. $45.00
There's little doubt that most humans today are better off than their forebears. Stunningly so, the economist and historian Deirdre McCloskey argues in the concluding volume of her trilogy celebrating the oft-derided virtues of the bourgeoisie. The poorest of humanity, McCloskey shows, will soon be joining the comparative riches of Japan and Sweden and Botswana. Why? Most economists--from Adam Smith and Karl Marx to Thomas Piketty--say the Great Enrichment since 1800 came from accumulated capital. McCloskey disagrees, fiercely. "Our riches," she argues, "were made not by piling brick on brick, bank balance on bank balance, but by piling idea on idea." Capital was necessary, but so was the presence of oxygen. It was ideas, not matter, that drove "trade-tested betterment." Nor were institutions the drivers. The World Bank orthodoxy of "add institutions and stir" doesn't work, and didn't. McCloskey builds a powerful case for the initiating role of ideas--ideas for electric motors and free elections, of course, but more deeply the bizarre and liberal ideas of equal liberty and dignity for ordinary folk. Liberalism arose from theological and political revolutions in northwest Europe, yielding a unique respect for betterment and its practitioners, and upending ancient hierarchies. Commoners were encouraged to have a go, and the bourgeoisie took up the Bourgeois Deal, and we were all enriched. Few economists or historians write like McCloskey--her ability to invest the facts of economic history with the urgency of a novel, or of a leading case at law, is unmatched. She summarizes modern economics and modern economic history with verve and lucidity, yet sees through to the really big scientific conclusion. Not matter, but ideas. Big books don't come any more ambitious, or captivating, than Bourgeois Equality.
The Bourgeois Virtues: Ethics for an Age of Commerce by
Call Number: HB501 .M5534 2006 (Library West)
Publication Date: Chicago, 2006.
For a century and a half, the artists and intellectuals of Europe have scorned the bourgeoisie. And for a millennium and a half, the philosophers and theologians of Europe have scorned the marketplace. The bourgeois life, capitalism, Mencken’s “booboisie” and David Brooks’s “bobos”—all have been, and still are, framed as being responsible for everything from financial to moral poverty, world wars, and spiritual desuetude. Countering these centuries of assumptions and unexamined thinking is Deirdre McCloskey’s The Bourgeois Virtues, a magnum opus that offers a radical view: capitalism is good for us. McCloskey’s sweeping, charming, and even humorous survey of ethical thought and economic realities—from Plato to Barbara Ehrenreich—overturns every assumption we have about being bourgeois. Can you be virtuous and bourgeois? Do markets improve ethics? Has capitalism made us better as well as richer? Yes, yes, and yes, argues McCloskey, who takes on centuries of capitalism’s critics with her erudition and sheer scope of knowledge. Applying a new tradition of “virtue ethics” to our lives in modern economies, she affirms American capitalism without ignoring its faults and celebrates the bourgeois lives we actually live, without supposing that they must be lives without ethical foundations. High Noon, Kant, Bill Murray, the modern novel, van Gogh, and of course economics and the economy all come into play in a book that can only be described as a monumental project and a life’s work. The Bourgeois Virtues is nothing less than a dazzling reinterpretation of Western intellectual history, a dead-serious reply to the critics of capitalism—and a surprising page-turner.
Brandwashed: Tricks Companies Use to Manipulate our Minds and Persuade Us to Buy by
Call Number: HF5415.32 .L557 2011 (Library West)
ISBN: 9780385531733. Crown Business, 291p. $25.00
Publication Date: 2011
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotli Fght on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.
Brazillionaires: Chasing Dreams of Wealth in an American Country by
Call Number: HC190.W4C83 2016 (Library West, Pre-Order)
Publication Date: Spiegel & Graf, 2016. $28.00
For readers of Michael Lewis comes an engrossing tale of a country's spectacular rise and fall, intertwined with the story of Brazil's wealthiest citizen, Eike Batista--a universal story of hubris and tragedy that uncovers the deeper meaning of this era of billionaires. When Bloomberg News invited the young American journalist Alex Cuadros to report on Brazil's emerging class of billionaires at the height of the historic Brazilian boom, he was poised to cover two of the biggest business stories of our time: how the giants of the developing world were triumphantly taking their place at the center of global capitalism, and how wealth inequality was changing societies everywhere. The billionaires of Brazil and their massive fortunes resided at the very top of their country's economic pyramid, and whether they quietly accumulated exceptional power or extravagantly displayed their decadence, they formed a potent microcosm of the world's richest .001 percent. Eike Batista, a flamboyant and charismatic evangelist for the country's new gospel of wealth, epitomized much of this rarefied sphere: In 2012, Batista ranked as the eighth-richest person in the world, was famous for his marriage to a beauty queen, and was a fixture in the Brazilian press. His constantly repeated ambition was to become the world's richest man and to bring Brazil along with him to the top. But by 2015, Batista was bankrupt, his son Thor had been indicted for manslaughter, and Brazil--its president facing impeachment, its provinces combating an epidemic, and its business and political class torn apart by scandal--had become a cautionary tale of a country run aground by its elites. Over the four years Cuadros was on the billionaire beat, he reported on media moguls and televangelists, energy barons and shadowy figures from the years of military dictatorship, soy barons who lived on the outskirts of the Amazon, and new-economy billionaires spinning money from speculation. He learned just how deeply they all reached into Brazilian life. They held sway over the economy, government, media, and stewardship of the environment; they determined the spiritual fates and populated the imaginations of their countrymen. Cuadros's zealous reporting takes us from penthouses to courtrooms, from favelas to extravagant art fairs, from scenes of unimaginable wealth to desperate, massive street protests. Within a business narrative that deftly explains and dramatizes the volatility of the global economy, Cuadros offers us literary journalism with a grand sweep. Praise for Brazillionaires "A wild, richly reported tale about Brazil's recent economic rise and fall, and some of the biggest, most colorful characters in business in Brazil who now have a global reach. . . . Cuadros's story really takes off when he focuses on Eike Batista, an over-the-top one-time billionaire who became the country's corporate mascot, only to go bankrupt in a dramatic unraveling."--Andrew Ross Sorkin, the New York Times "In this excellent book [Cuadros] has managed to use billionaires to illuminate the lives of both rich and poor Brazilians, and all those in between."--The Economist "Brazil's shocking rise and even more shocking fall is one of the biggest stories of our young century. Alex Cuadros tells it through the stories of its billionaires--whose genius, hubris, and (in some cases) utter folly come through in vivid, human detail throughout this book."--Brian Winter, co-author of The Accidental President of Brazil
Brick by Brick by
Call Number: HD9993 .T694 L447 (Library West)
Publication Date: 2013
Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy.It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
Brief History of Economics: Artful Approaches to the Dismal Science by
Call Number: HB75 .C2478 2011 (Library West)
ISBN: 9814304808. Second edition, World Scientific, 2011. 539 p. $43.00
Blending past present, this brief history of economics is the perfect book for introducing students to the field.A Brief History of Economics illustrates how the ideas of the great economists not only influenced societies but were themselves shaped by their cultural milieu. Understanding the economists' visions - lucidly and vividly unveiled by Canterbery - allows readers to place economics within a broader community of ideas. Magically, the author links Adam Smith to Isaac Newton's idea of an orderly universe, F Scott Fitzgerald's The Great Gatsby to Thorstein Veblen, John Steinbeck's Grapes of Wrath to the Great Depression, and Tom Wolfe's The Bonfire of the Vanities to Reaganomics. The second edition is right up-to-date with a lively discussion of the economic crises of 2007-2010. Often humorous, Canterbery's easy style will make the student's first foray into economics lively and relevant. Readers will dismiss "dismal" from the science.
Build, Borrow, or Buy: Solving the Growth Dilemma by
Call Number: HG4026 .C247 2012 e-book and (Library West)
Publication Date: 2012
How should you grow your organization? It’s one of the most challenging questions an executive team faces—and the wrong answer can break your firm. The problem is most firms’ growth strategies emphasize just one type of growth—some focus on organic growth, others on M&A. When these strategies falter, the common response is simply to try harder—but firms falling into this “implementation trap” usually end up losing out to a competitor whose approach is more inclusive. So where do you start? By asking the right questions, argue INSEAD’s Laurence Capron and coauthor Will Mitchell, of the Rotman School of Management at the University of Toronto and Duke University’s Fuqua School of Business. Capron and Mitchell find that a firm’s aptitude for determining the best resource pathways for growth has a defining impact on its success. They’ve come up with a helpful framework, reflecting practices of a variety of successful global organizations, to determine which path is best for yours. Written for large multinationals and emerging firms alike, Build, Borrow, or Buy will help solve a perennial question and will guide you through change while priming your organization for optimal growth.
Bull by the Horns: Fighting to Save Main Street from Wall Street and Wall Street From Itself by
Call Number: (Library West)
Publication Date: 2012
Sheila Bair is widely acknowledged in government circles and the media as one of the first people to identify and accurately assess the subprime crisis. Appointed by George W. Bush as the chairman of the Federal Deposit Insurance Corporation (FDIC) in 2006, she witnessed the origins of the financial crisis and in 2008 became - along with Hank Paulson, Ben Bernanke, and Timothy Geithner - one of the key players trying to repair the damage to our economy. Bull by the Horns is her refreshingly honest account of that contentious time and the struggle for reform that followed and continues to this day. Despite her years of experience and her determination to rein in the private banks and Wall Street, she frequently found herself at odds with Geithner. She is withering in her assessment of some of Wall Street's finest, and her narrative of Citibank's attempted takeover of Wachovia is a stinging indictment of how regulators and the banks worked against the public interest at times to serve their own needs. Bair is steadfast in her belief that the American public needs to fully understand the crisis in order to bring it to an end. Critical of the bank bailouts and the Can. $29.99 lax regulation that led to the economic crash, she provides a practical plan for how we should move forward. She helps clear away the myths and half-truths about how we ran our economic engine into the ditch and tells us how we can help get our financial and regulatory systems back on track.
Business Adventures by
Call Number: HG181 .B836 2014 (Library West)
ISBN: 9781497644892. Open Road Media, 459 p. $16.95
Publication Date: 2014-08-12
From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself. Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
Business Cycle Economics: Understanding Recessions and Depressions From Boom to Bust by
Call Number: HB3711 .K627 2015 (Library West, Pending Order)
Publication Date: Prager, 2015. $58.00
Presents the empirical data of business cycles and the theories that economists have developed to explain and prevent them, and considers case studies of recessions and depressions in the United States and internationally. * Features four primary forecasting techniques and assesses the effectiveness of these methods in forecasting actual business cycles * Examines the reasons behind the lessening frequency of recessions in postwar America * Makes the subject of economic crises timely and relevant by addressing the recent global financial crisis and the European debt crisis * Reveals how the collapse of the housing market led to a credit crunch and a global economic slowdown
Business Ethics Through Movies: A Case Study Approach by
Call Number: (Library West, Pre-Order)
Publication Date: Wiley, 2015. $34.95
Business Ethics Through Movies: A Case Study Approach examines a wide range of ethical dilemmas, principles and moral reasoning that arise in contemporary business through a series of popular films and real-world case studies. Engages readers in learning about ethical theory by using movies and both national and international case studies in business as the vehicle for analysis and reflection Facilitates comprehension of ethical issues by showing how characters in films confront issues, make choices, and face the consequences Draws from a variety of actual cases in Business Ethics ? from the 1982 Tylenol poisoning and the 1989 Exxon Valdez disaster to recent examples such as the Foster Farms salmonella outbreak and the chemical spill in West Virginia Reveals the important role that ethics plays in setting the moral foundation of a business or corporation Develops critical thinking skills through applying analytical checklists to ethical dilemmas raised in films and in actual cases in Business Ethics
Business Models for Teams: See How Your Organization Really Works and How Each Person Fits In by
Call Number: Library West, On Order)
Publication Date: Portfolio Penguin, 2017. $30.00
In 2010, Tim Clark helped create Business Model Generation, a groundbreaking global bestseller on how enterprises deliver value customers. In 2012, Clark and partner Bruce Hazen followed up with Business Model You, pioneering the personal business model technique for individuals. In their new book, Clark and Hazen turn this sights on teams, showing managers how much better their enterprises function when individuals and teams know their role in creating value for customers. Even great leaders face management problems every day. Do we have the right people in the right seats? How do they know what is a priority? Are we making it clear to everyone--across meetings, reports, and projects--how the enterprise creates value, and how each team member fits in? Through case studies, brief exercises and easy-to-follow visuals, Clark and Hazen show how leaders of any group, regardless of size, can help people work independently and passionately toward shared goals without excessive turnover, training, or culture building exercises. While any leader will benefit from Business Model For Teams, it is the ideal book for those confronting big market changes or overseeing new groups of colleagues.
The Business of America Is Lobbying: How Corporations Became Politicized and Politics became More Corporate by
Call Number: JK467 .D78 2015 (Library West, On Order)
Publication Date: Oxford, 2015. $29.95
Corporate lobbyists are everywhere in Washington. Of the 100 organizations that spend the most on lobbying, 95 represent business. The largest companies now have upwards of 100 lobbyists representing them. How did American businesses become so invested in politics? And what does all their money buy? Drawing on extensive data and original interviews with corporate lobbyists, The Business of America is Lobbying provides a fascinating and detailed picture of what corporations do in Washington, why they do it, and why it matters. Prior to the 1970s, very few corporations had Washington offices. But a wave of new government regulations and declining economic conditions mobilized business leaders. Companies developed new political capacities, and managers soon began to see public policy as an opportunity, not just a threat. Ever since, corporate lobbying has become increasingly more pervasive, more proactive, and more particularistic. Lee Drutman argues that lobbyists drove this development, helping managers to see why politics mattered, and how proactive and aggressive engagement could help companies' bottom lines. All this lobbying doesn't guarantee influence. Politics is a messy and unpredictable bazaar, and it is more competitive than ever. But the growth of lobbying has driven several important changes that make business more powerful. The status quo is harder to dislodge; policy is more complex; and, as Congress increasingly becomes a farm league for K Street, more and more of Washington's policy expertise now resides in the private sector. These and other changes increasingly raise the costs of effective lobbying to a level only businesses can typically afford. Lively and engaging, rigorous and nuanced, The Business of America is Lobbying will change how we think about lobbying-and how we might reform it.
The Business of Investment Banking: A Comprehensive Overview by
Call Number: HG4534.L528 2012 (Library West)
Publication Date: Wiley, 2012. 3rd ed. $49.89
;A comprehensive overview of investment banking for professionals and students. The investment banking industry has changed dramatically since the 2008 financial crisis. Three of the top five investment banks in the United States have disappeared, while Goldman Sachs and Morgan Stanley have converted to commercial banking charters. This <i>Third Edition</i> of <i>The Business of Investment Banking</i> explains the changes and discusses new opportunities for students and professionals seeking to advance their careers in this intensely competitive field.</p> <p>The recent financial regulation overhaul, including the Dodd-Frank legislation, is changing what investment banks do and how they do it, while the Volcker rule has shaken up trading desks everywhere.</p> <ul> <li>This new edition updates investment banking industry shifts in practices, trends, regulations, and statistics</li> <li>Includes new chapters on investment banking in BRIC countries, as Brazil, Russia, India, and China now account for a quarter of the global economy</li> <li>Explains the shift in the listing of securities away from New York to various financial centers around the world, and how major exchanges compete for the same business</li> </ul> <p>This new edition, reflecting the current state of the investment banking industry, arrives in time to better serve professionals wanting to advance their careers and students just beginning theirs.</p>
Business Model Generation by
Call Number: HD30.28 .O778 2010 (Library West)
Publication Date: 2010
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Business Networking and Sex: Not What You Think! by
Call Number: HD69 .S8 M564 2012 (Library West)
Publication Date: 2011
It’s no surprise that communicating with the opposite sex can be tricky. Hidden in the glitches are often misleading assumptions about each gender that beg for help. Finally, help is here. Learn the secrets to accurately reading between the gender lines, and uncover a new edge for your business—the power to effectively talk business and successfully network with the opposite sex. Ivan Misner’s insightful work explores how to best understand the similarities and differences between the sexes and what that means for your business relationships. Don’t let your gender hinder your networking ability!
The Business of Venture Capital: Insights From Leading Practitioners on the Art of Raising a Fund, Deal Structuring, Value Creation, and Exit Strategies by
Call Number: HG4751 .R26 2011 (Library West)
ISBN: 9780470874448.JohnWiley&Sons, 392 p., $75.00
Publication Date: 2011
The Business of Venture Capital covers the entire spectrum of a venture capital business, from raising venture funds to structuring investments, value creation as board member and assessing exit pathways. Author Mahendra Ramsinghani covers the distinct aspects of the venture capital fund raising and investment process with insights and perspectives from leading experts. Interviewees include Limited Partners (LPs) such as Credit Suisse, Grove Street Advisors and General Partners (GPs) from Foundry Group, Spark Capital, Benchmark Capital, Norwest Venture Partners, Shasta Ventures and Bessemer Venture Partners. If you’re curious about venture capital businesses, you’ve found the only book that covers it all. In-depth and thorough, The Business of Venture Capital is the one book that includes insights, tools and real world examples every practitioner can benefit from.
The Business of Sharing: Collaborative Consumption and Making It in the New Sharing Economy by
Call Number: HD2963 .S74 2015 (Library West, On Order)
Publication Date: Palgrave Macmillan, 2015
The 'sharing economy' is changing the rules of business. Why buy a hedge trimmer that you use twice a year? Why not borrow someone else's? Why leave your driveway empty all day while you're at work? Why not charge someone to park there while you're not using it? And if your business is selling hedge trimmers or parking – or anything else people can share – what do you do about it? Today, the sharing economy or 'collaborative consumption' lets people earn over $15 billion a year by renting and selling what they own: from cars and homes to money and time. And this is just the beginning. Fast-moving tech startups like Uber and Airbnb are disrupting huge sectors of the old economy, mobilising millions of micro-entrepreneurs in the process. Written by one of the business leaders of the movement, The Business of Sharing is an insider's guide to the sharing economy. From the boardroom of Sequoia Capital to 10 Downing Street, Stephany meets the powerbrokers pulling the strings in this new economy. And he meets the ordinary people cashing out. With colorful and revealing interviews with the sharing economy's top entrepreneurs and case studies of major brands, The Business of Sharing is the critically acclaimed guide to one of today's must-understand global trends.
Business: The Ultimate Resource
Call Number: HD 38.15.B878 2011 (Library West)
ISBN: 140812811X. 3rd revised edition, A&C Black, 1607 p. $75.00
Publication Date: 2011
An international bestseller, BUSINESS: The Ultimate Resource is a one-stop reference and interactive tool covering all aspects of today's world of work. Unique, authoritative, and wide-ranging, it offers practical and strategic advice for anyone doing business today. Written with a team of world-class writers and editors, it is an essential desk reference for managers, MBA and business students and for small business owners worldwide. Fully updated and revised for this new edition, BUSINESS features: Best Practice: over 170 essays from a stellar cast of business thought leaders, Checklists and actionlists: more than 200 practical solutions to everyday business challenges, Management Library: time-saving digests of more than 100 of the world's best business books, Dictionary: jargon-free definitions of more than 7,000 terms and Giants and Thinkers: revised biographies of over 100 of the world's most influential gurus and pioneers
The Business Writer's Handbook by
Call Number: HF5726 .B874 2012 e-book (MyiLibrary)
Publication Date: 2011
More than just a guide,The Business Writer’s Handbookplaces writing in a real-world context with quick and easy access to hundreds of business writing topics and scores of sample documents. Its dedicated author team – with decades of combined academic and professional experience – has crafted the essential reference tool for students and professionals alike, with extensive coverage of grammar, usage, and style. Always anticipating the needs of today’s business writers, the book features up-to-date coverage of workplace technology, including the latest types of writing for the Web and advice on repurposing content for multiple aims, audiences, and media. An integrated companion Web site works with the text to offer additional resources and models reflecting the authors’ trademark clarity.
Buyer Personas: How to Gain insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business by
Call Number: HF5415.32 .R48 2015 (Library West, On Order)
Publication Date: Wiley, 2015. $25.00
Named one of Fortune Magazine's "5 Best Business Books" in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years - but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.
The Buying Brain: Secrets of Selling to the Subconscious Mind by
Call Number: HF5415.12615 .P73 2010 (Library West)
ISBN: 9780470601778.Wiley, 252p.$27.95
Publication Date: 2010
As much as 95% of our decisions are made by the subconscious mind: As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, in order to appeal directly and powerfully to our brains.The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience affects how we make, buy, sell, and enjoy everything, as well as how this new knowledge can enhance customers' overall lives. The Buying Brain gives you the key to: brain-friendly product concepts, design, prototypes, and formulations, highly effective packaging, pricing, advertising, and in-store marketing, building stronger brands that attract deeper consumer loyalty and more. A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier-the human brain.
Buying Power: A History of Consumer Activism in America by
Call Number: HC110.C6 G56 2009 (Library West)
Publication Date: 2009
Buying green and avoiding sweatshop-made clothing represent the most recent points on a centuries-long continuum of American consumer activism. It traces its lineage back to our nation’s founding, revealing that Americans used purchasing power to support causes and punish enemies long before the word boycott even entered our lexicon. Taking the Boston Tea Party as his starting point, Lawrence Glickman argues that the rejection of British imports by revolutionary patriots inaugurated a continuous series of consumer boycotts, campaigns for safe and ethical consumption, and efforts to make goods more broadly accessible. He explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, and emerging movements like fair trade and slow food. Glickman emphasizes both change and continuity in the long tradition of consumer activism. He illuminates moments when its multifaceted trajectory intersected with fights for political and civil rights. He sheds new light on activists’ relationship with the consumer movement, which gave rise to lobbies like the National Consumers League and Consumers Union as well as ill-fated legislation to create a federal Consumer Protection Agency. A powerful corrective to the notion that a consumer society degrades and diminishes its citizenry, Buying Power provides a new lens through which to view the history of the United States.
Buyology: Truth and Lies About Why We Buy by
Call Number: HF5415.12615.L56 2010 (Library West)
ISBN: 9780385523899.BroadwayBooks, 272p.$15.00
Publication Date: 2010
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.