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University of Florida George A. Smathers Libraries UF Business Library Off-Campus Access

Consumer Behavior Books: A Core Collection: Home

A core collection of books on consumer behavior and consumer psychology

Consumer Behavior Books: A - B

"Most of what we know we don't know we know."
Gerald Zaltman, How Customers Think

A  |  B  |   C  |   D  |   E  |   F  |   G  |   H  |   I  |   J  |   K  |   L  |   M  |   N  |   O  |   P  |   Q  |   R  |   S  |   T  |   U  |   V  |   W

Consumer Behavior Books: C

Consumer Behavior Books: D - F

Consumer Behavior Books: G - H

Consumer Behavior Books: I - K

Consumer Behavior Books: L - M

Consumer Behavior Books: N - P

Consumer Behavior Books: Q - S

Consumer Behavior Books: T - Z

Business Librarian

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Peter Z McKay
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Email: pzmckay@ufl.edu
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