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University of Florida George A. Smathers Libraries UF Business Library Off-Campus Access

MMC 3420 Consumer and Audience Analytics: Consumer Research

Key Advertising Research Databases

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Consumer Research Venn Diagram v4

American FactfinderDemographicsNowSimplyMapNielsen SegmentationSRDS: Standard Rate and Data ServiceFactivaABI/INFORMBusiness Source PremierSimmons OneViewMarketResearch.com AcademicMintelPassportImage HTML map generator

Business Librarian

Peter Z McKay's picture
Peter Z McKay
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513 Library West
Email: pzmckay@ufl.edu
352-273-2634
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