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Marketing Journals   Tags: journals, marketing  

A core collection of leading marketing journals
Last Updated: Nov 10, 2009 URL: http://businesslibrary.uflib.ufl.edu/marketingjournals Print Guide RSS UpdatesEmail Alerts

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JOM

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  • Journal of Marketing
    The premier, broad-based scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

JMR

JMR Cover

  • Journal of Marketing Research
    Concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications.

JCR

Journal of Consumer Research

JAMS

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MS

MS Cover

  • Marketing Science
    Focuses on articles that answer important research questions in marketing.

JR

JR Cover

  • Journal of Retailing
    Devoted to advancing the state of knowledge and its application with respect to all aspects of retailing, its management, evolution, and current theory.

Marketing Journals A - Z

| B  | C  | | | G  | H  |  I  | J  | M  |  P  |  R | S 

Journal of Advertising - Journal of International Marketing

Journal of Macromarketing -

Management Science -

  • Management Science
    Promotes the science of managing private and public sector enterprises through publication of theoretical, computational, and empirical research that draws on a wide range of management subdisciplines, including accounting, business strategy, decision analysis, finance, information systems, marketing, operations management, operations research, organizational behavior, and product/technology management.
  • Management Science, Vol. 1, 1954 - (JSTOR, 4yr Moving Wall)
  • Management Science (eJournals)
  • Marketing [London)] (eJournals)
    Presents stories across the whole industry as well as the major media, branding, direct marketing & retail sectors.
  • Marketing Education Review (eJournals)
    Promotes innovative approaches to curricular development, course content & delivery systems, student learning, career development & other issues which are important to marketing faculty.
  • Marketing Letters, Vol. 1, 1990 - Present
    Publishes high-quality, shorter papers (under 20 total pages with double-spaced text) on marketing, the emphasis being on immediacy and current interest. The focus is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.
  • Marketing Management (eJournals)
    AMA. Designed to serve busy executives, Marketing Management focuses on strategic marketing issues that marketing managers face every day. Our pages are packed with expert insights from today’s thought leaders as well as case studies and interviews with marketing executives.
  • Marketing News (eJournals)
    Articles, interviews, commentary and news of note on marketing aimed at members of the American Marketing Association.
  • Marketing Research (eJournals)
    A magazine of marketing management and applications published by the American Marketing Association. Articles on software reviews, new management tools, legislative issues regarding marketing, research methods and new marketing technologies.
  • Marketing Science
    Focuses on articles that answer important research questions in marketing. Researchers employ a rigorous mathematical modeling approach aimed at improving the actions of marketing decision makers, offering a deeper understanding of marketing phenomena.
  • Marketing Science, Vol. 1, 1982 - (JSTOR, 4yr. Moving Wall)
  • Marketing Science (eJournals)
  • Marketing Week (eJournals)
    Contains news and information for marketing, advertising and media professionals.
  • MIT Sloan Management Review (eJournals)
    The journal bridges the gap between management research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in management. Published since 1959.
  • Psychology & Marketing
    Publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. Interdisciplinary, it serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience.
  • Psychology & Marketing (eJournals)
  • Psychological Bulletin, Vol. 1, 1904 - Present
    APA. Publishes evaluative and integrative research reviews and interpretations of issues in scientific psychology. Primary research is reported only for illustrative purposes. Integrative reviews or research syntheses focus on empirical studies and seek to summarize past research by drawing overall conclusions from many separate investigations that address related or identical hypotheses.
  • Psychological Review, Vol. 1, 1894 - Present
    APA. Psychological Review publishes articles that make important theoretical contributions to any area of scientific psychology. Preference is given to papers that advance theory, but systematic evaluation of alternative theories in a given domain will also be considered for publication.
  • Review of Marketing Science
    Review of Marketing Science is a peer-reviewed, electronic-only journal devoted to the wide and rapid dissemination of the latest research in marketing.
  • Sales & Marketing Management (eJournals)
    Feature articles, profiles and interviews, travel information, legislation and news notes aimed at sales managers and marketing executives.
  • Sloan Management Review, 1972 - 2000
    Continued by MIT Sloan Management Review. Formerly Industrial Management Review.
 

Electronic Journals

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Electronic Journals

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