JOM

- Journal of Marketing The premier, broad-based scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
JMR

- Journal of Marketing Research Concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications.
JCR

- Journal of Consumer Research Publishes scholarly research that describes and explains consumer behavior.
JAMS
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- Journal of the Academy of Marketing Science An international journal for the study and improvement of marketing.
MS

- Marketing Science Focuses on articles that answer important research questions in marketing.
JR

- Journal of Retailing Devoted to advancing the state of knowledge and its application with respect to all aspects of retailing, its management, evolution, and current theory.
Marketing Journals A - Z
A | B | C | D | E | G | H | I | J | M | P | R | S
- Advances in Consumer Research, vol. 1, 1974 - Present The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide.
- Advances in Consumer Research (eJournals)
- American Psychologist, Vol. 1, 1946 - Present
The official journal of the American Psychological Association, the American Psychologist is the authoritative source for substantive and feature articles advancing the field of psychology. - Business Horizons, Vol. 1, 1958 - Present
Articles cover a wide range of topical areas within the general field of business, with emphasis on identifying important business issues or problems and recommending solutions that address these. - California Management Review (eJournals) California Management Review serves as a vehicle of communication between those who study management and those who practice it. We publish articles that are both research-based and address issues of current concern to managers.
- Cornell Hospitality Quarterly
Cornell Hospitality Quarterly focuses on publishing scholarly research with hospitality management implications. The articles, written by academics as well as industry leaders develop new ideas and perspectives. - Cornell Hotel and Restaurant Administration Quarterly, Vol.29, 1988 - Vol. 44, 2003)
- Decision Sciences Decision Sciences Institute. Publishes scholarly research about decision making within the boundaries of an organization, as well as decisions involving inter-firm coordination. The journal promotes research advancing decision making at the interfaces of business functions and organizational boundaries.
- Decision Sciences (eJournals)
- European Journal of Marketing The explicit aim of the EJM is the dissemination of insightful and original marketing knowledge. We welcome novel and ground-breaking contributions from a wide range of research traditions within the broad domain of marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies.
- European Journal of Marketing
- Harvard Business Review (eJournals) A general management magazine published since 1922 by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership among academics, executives, and consultants.
- Industrial Marketing Management, Vol. 1, 1972 - Present Industrial Marketing Management provides in-depth case studies geared to the needs of marketing managers, executives and professors.
- International Journal of Market Research Analysis in the multi-discipliinary fields of market, social & economic research. Provides a forum for serious discussion & debate & acts as a vital databank for research theory & practice.
- International Journal of Research in Marketing, Vol. 1, 1984 - Present The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners.
- International Marketing Review International Marketing Review is the "International Marketing" Review and not an International "Marketing Review". This means it seeks to publish interesting, well-written and academically robust papers which communicate clearly on international marketing issues. It is not a general marketing journal.
- International Review of Retail, Distribution and Consumer Research The journal is concerned with advancing knowledge and understanding about retailing. It provides a forum for the publication of high quality and original research across the field of retailing and distribution.
Journal of Advertising - Journal of International Marketing
- Journal of Advertising The Journal of Advertising (JA) is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed.
- Journal of Advertising, Vol. 1, 1972 - (JSTOR, 5yr Moving Wall)
- Journal of Advertisng (eJournals)
- Journal of Advertising Research (eJournals) The mission JAR is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. The JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice.
- Journal of Applied Psychology, Vol. 1, 1917 - Present
The Journal of Applied Psychology publishes investigations that contribute new knowledge and understanding to fields of applied psychology (other than clinical and applied experimental or human factors, which are more appropriate for other APA journals). - Journal of Behavioral Decision Making Behavioral research on decision making; A forum for the evaluation of complementary, contrasting and conflicting perspectives including psychology, management science, and other disciplines.
- Journal of Behavioral Decision Making (eJournals)
- Journal of Business, 1922-2006
University of Chicago Press. Ceased publication in 2006. Published research, analysis, and inquiry into issues of importance to the business community-from theoretical insights to empirical analyses of data and practical management strategies. - Journal of Business & Industrial Marketing Provides academics who are teaching marketing and directors and executives of marketing with new ideas concerning business-to-business marketing. That is, how one company or organization markets its goods/services/ideas to another company or organization.
- Journal of Business & Industrial Marketing (eJournals)
- Journal of Business Ethics
The Journal of Business Ethics publishes only original articles from a wide variety of methodological and disciplinary perspectives concerning ethical issues related to business that bring something new or unique to the discourse in their field. - Journal of Business Ethics, Vol. 1, 1982 - (JSTOR, 3yr Moving Wall)
- Journal of Business Ethics (eJournals)
- Journal of Business Logistics (eJournals) Council of Supply Chain Management Professionals. Provides a forum for the dissemination of original thoughts, research, & best practices within the logistics & supply chain arenas.
- Journal of Business Research, Vol. 1, 1973 - Present JBR applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting.
- Journal of Consumer Marketing Written by practitioners, consultants and marketing academics and is edited for marketers who desire further insight into how people behave as consumers worldwide. Consumption is a key element of much of human behaviour. Understanding consumer behaviour is the key to creating effective marketing strategies.
- Journal of Consumer Marketing (eJournals)
- Journal of Consumer Psychology Devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.
- Journal of Consumer Psychology, Vol. 1, 1992 - (JSTOR, 5yr Moving Wall)
- Journal of Consumer Psychology (eJournals)
- Journal of Consumer Research Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal.
- Journal of Consumer Research, Vol. 1, 1974 - (JSTOR, 5yr Moving Wall)
- Journal of Consumer Research (eJournals)
- Journal of Interactive Marketing Our vision is to be a premier academic journal with high managerial relevance in the area of interactive marketing. We want the Journal of Interactive Marketing to be a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive, and direct marketing environments.
- Journal of Interactive Marketing (eJournals)
- Journal of International Business Studies The official publication of the Academy of International Business, publishing papers of significant interest that contribute to the theoretical basis of business and management studies.
- Journal of International Business Studies, Vol. 1, 1970 - (JSTOR, 3yr Moving Wall)
- Journal of International Business Studies, 1970 - Present (E-Journals)
- Journal of International Marketing Presents scholarly, managerially relevant articles on international marketing, bridging the gap between theory and practice. JIM is geared toward international marketing/business scholars and marketers at senior- and mid-level positions.
- Journal of International Marketing, Vol. 1, 1993 - (JSTOR, 5yr Moving Wall)
- Journal of International Marketing (eJournals)
Journal of Macromarketing -
- Journal of Macromarketing, Vol. 1, 1981 - Present The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing.
- Journal of Marketing AMA. Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
- Journal of Marketing, Vol.1, 1936 - (JSTOR, 5yr Moving Wall)
- Journal of Marketing (eJournals)
- Journal of Marketing Education The leading international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing new course content and effective teaching methods. The journal also addresses such professional issues as development of the curriculum, career development and the state of the profession.
- Journal of Marketing Education (eJournals)
- Journal of Marketing Management JMM is concerned with all aspects of the management of marketing and is intended to provide a forum for the exchange of the latest research ideas and best practice in the field of marketing as a whole.
- Journal of Marketing Research Concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
- Journal of Marketing Research, Vol. 1, 1964 - (JSTOR, 5yr Moving Wal)
- Journal of Marketing Research (eJournals)
- Journal of Marketing Theory and Practice Society for Marketing Advances. Created to provide an outlet for quality research across a broad range of marketing subjects, but with the caveat that tying the work to managerial application was essential.
- Journal of Personal Selling and Sales Management The Journal is positioned as the premier journal internationally that is devoted exclusively to the publication of peer-reviewed articles in the field of selling and sales management.
- Journal of Personal Selling and Sales Management (eJournals)
- Journal of Product Innovation Management, 1997 - Present
Advances management practice by offering both theoretical structures and practical techniques. The journal is at the cutting edge of academic theory and effective management practice for both the internal and external environment of the organization and offers managers, academics and students innovative, informative and thought-provoking reading. - Journal of Product Innovation Management, 1984 - 1994
- Journal of Product Innovation Management (eJournals)
- Journal of Public Policy & Marketing For more than 25 years, the journal has adopted the noteworthy mission of publishing thoughtful articles on how marketing practice shapes and is shaped by societally important factors such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environment.
- Journal of Public Policy & Marketing, Vol. 1, 1983 - (JSTOR, 5yr Moving Wall)
- Journal of Public Policy & Marketing (eJournals)
- Journal of Retailing
Devoted to advancing the state of knowledge and its application with respect to all aspects of retailing, its management, evolution, and current theory. - Journal of Retailing (eJournals)
- Journal of Services Marketing The aim of this journal is to publish articles that enrich the practice of services marketing while simultaneously making signicant contributions to the advancement of the discipline. Preference is given to manuscripts that relate across service business, service industries, nations and economies.
- Journal of Services Marketing (eJournals)
- Journal of Services Research Practical and readable, JSR offers the necessary knowledge and tools to cope with an increasingly service-based economy. JSR features articles by the world’s leading service experts, from both academia and the business world.
- Journal of Services Research (eJournals)
- Journal of the Academy of Marketing Science Devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.
- Journal of the Academy of Marketing Research (eJournals)
Management Science -
- Management Science Promotes the science of managing private and public sector enterprises through publication of theoretical, computational, and empirical research that draws on a wide range of management subdisciplines, including accounting, business strategy, decision analysis, finance, information systems, marketing, operations management, operations research, organizational behavior, and product/technology management.
- Management Science, Vol. 1, 1954 - (JSTOR, 4yr Moving Wall)
- Management Science (eJournals)
- Marketing [London)] (eJournals) Presents stories across the whole industry as well as the major media, branding, direct marketing & retail sectors.
- Marketing Education Review (eJournals) Promotes innovative approaches to curricular development, course content & delivery systems, student learning, career development & other issues which are important to marketing faculty.
- Marketing Letters, Vol. 1, 1990 - Present Publishes high-quality, shorter papers (under 20 total pages with double-spaced text) on marketing, the emphasis being on immediacy and current interest. The focus is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.
- Marketing Management (eJournals) AMA. Designed to serve busy executives, Marketing Management focuses on strategic marketing issues that marketing managers face every day. Our pages are packed with expert insights from today’s thought leaders as well as case studies and interviews with marketing executives.
- Marketing News (eJournals) Articles, interviews, commentary and news of note on marketing aimed at members of the American Marketing Association.
- Marketing Research (eJournals) A magazine of marketing management and applications published by the American Marketing Association. Articles on software reviews, new management tools, legislative issues regarding marketing, research methods and new marketing technologies.
- Marketing Science Focuses on articles that answer important research questions in marketing. Researchers employ a rigorous mathematical modeling approach aimed at improving the actions of marketing decision makers, offering a deeper understanding of marketing phenomena.
- Marketing Science, Vol. 1, 1982 - (JSTOR, 4yr. Moving Wall)
- Marketing Science (eJournals)
- Marketing Week (eJournals) Contains news and information for marketing, advertising and media professionals.
- MIT Sloan Management Review (eJournals) The journal bridges the gap between management research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in management. Published since 1959.
- Psychology & Marketing Publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. Interdisciplinary, it serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience.
- Psychology & Marketing (eJournals)
- Psychological Bulletin, Vol. 1, 1904 - Present APA. Publishes evaluative and integrative research reviews and interpretations of issues in scientific psychology. Primary research is reported only for illustrative purposes. Integrative reviews or research syntheses focus on empirical studies and seek to summarize past research by drawing overall conclusions from many separate investigations that address related or identical hypotheses.
- Psychological Review, Vol. 1, 1894 - Present APA. Psychological Review publishes articles that make important theoretical contributions to any area of scientific psychology. Preference is given to papers that advance theory, but systematic evaluation of alternative theories in a given domain will also be considered for publication.
- Review of Marketing Science Review of Marketing Science is a peer-reviewed, electronic-only journal devoted to the wide and rapid dissemination of the latest research in marketing.
- Sales & Marketing Management (eJournals) Feature articles, profiles and interviews, travel information, legislation and news notes aimed at sales managers and marketing executives.
- Sloan Management Review, 1972 - 2000 Continued by MIT Sloan Management Review. Formerly Industrial Management Review.
Electronic Journals
Electronic Journals
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