Covers a wide range of sectors and topical marketing issues. Divided between UK-specific, European and USA reports, Mintel reports analyze market sizes and trends, market segmentation, and consumer attitudes and purchasing habits, and future prospects.

Key business intelligence on countries, companies, markets and consumers. GMID provides over 4,500 market reports, offering in-depth strategic analysis for consumer, industrial and service sectors. There are global reports, country and company reports.

Features over 700 reports on U.S. industries and a growing collection of global industry reports. The U.S. reports are written at the 5-digit level of the North American Industry Classification System (NAICS). Each report of about 25-30 pages uses Michael Porter's "Five Competitive Forces" framework.