Web
Analytics
University of Florida George A. Smathers Libraries UF Business Library Off-Campus Access

Innovation Impact Business Library Guide

Nuts & Bolts of Business Plans

Nuts & Bolts Market Analysis

Google Search Tips

Market Analysis Sources

MARKET ANALYSIS INFORMATION SOURCES

Nuts & Bolts Cover image

HOW TO RESEARCH A MARKET

Market Analysis Bubble Chart

MARKET ANALYSIS BUBBLE CHART

Market Analysis Bubble with Sources

MARKET ANALYSIS SOURCES PUZZLE PIECES

Craft-Beer-US-Statista
U.S. Beer Sales
Florida Craft Beer Sales Statistics, 2017
Gainesville Craft Beer Drinkers

WHERE THE CRAFT BEER DRINKERS ARE IN GAINESVILLE

Cannabis Demand Projection

HERE COMES THE COMPETITION!

 

BudPubs Map

PROMOTES SOCIALLY RESPONSIBLE SMOKING

Marijuana Beer

THERE'S HOPE! CANNABIS BEER!

Katie & Nicole

๐—ก๐—ถ๐—ฐ๐—ผ๐—น๐—ฒ ๐—•๐—ฒ๐—ฟ๐˜๐—ผ๐—น๐—ผ๐˜‡๐˜‡๐—ถ (left) & ๐—ž๐—ฎ๐˜๐—ถ๐—ฒ ๐—ฉ๐—ถ๐—ด๐—ถ๐—น๐—ฎ๐—ป๐˜๐—ฒ (right) are in the Masters of International Business (MAIB) program. They are researching Chile's Capital Markets for their International Finance class. Both are enrolled in the Bachelor of Arts in Business Administration (BABA) as well as the MAIB and will graduate next year. Katie interned at LinkedIn (now a Microsoft company) and plans to join the company's Bay Area office in sales . Nicole interned at SAP (German-based European multinational software company). She plans to work in sales at SAP after graduation.

Business Librarian

Peter Z McKay's picture
Peter Z McKay
Schedule button Image
Contact:
513 Library West
Email: pzmckay@ufl.edu
352-273-2634
Website

Market Analysis

MARKET ANALYSIS 

  1. Definition of Your Relevant Market
  2. Market Size and Trends 
  3. Buyer Demographics and Buyer Behavior
  4. Market Segmentation and Targeting
  5. Competition and Competitive Edges
  6. Estimated Market Share and Sales Figures 

Ongoing Market Evaluation